Shaping Futures is a visionary social initiative, teaching disadvantaged youngsters the craft of hairdressing. It brings Schwarzkopf Professional together with volunteer hairdressers, SOS Children's Villages and other non-profit organisations from all over the world, to give young people with a difficult social background the skills and support they need to improve their chances in life, and become independent through the hairdressing profession.
"I think that with Shaping Futures, the Schwarzkopf Professional slogan 'Together, a passion for hair' has been given a completely new meaning." – KATRIN BRENN-HILLMANN, Salon owner and volunteer trainer