Sweden
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BE THE COLOURIST YOU WANT TO BE

We empower colourists.


Tried and trusted by millions of colourists around the world thanks to high-performing, reliable products, IGORA aims to truly empower every colourist to create the most beautiful looks, to explore every aspect of their creativity and to reveal the clients individual beauty. IGORA empowers every colourist to be exactly who they want to be. 

 

Be Curious. Be Mellow. Be Bold. Be Safe.
Be Neat. Be Punk. Be Blue. Be Pink.
Be Old. Be Young. Be You.
Be the best you can be.
Be the Colourist you want to be.


Be the Colourist you want to be.

Because everything you need is already inside.
 

#BeIGORA.

BLONDME Care

Enter Our #BeIGORA Contest!
 

Be curious. Be bold. Be powerful. #BeIGORA. 

 

Win a once-in-a-lifetime trip to one of our global Schwarzkopf Pro Trend Labs to shoot your own tutorial production featuring your personal IGORA ROYAL look interpretation plus a meet and greet with @Bescene!

 

To enter and be featured on our social wall, simply share your #BeIGORA & #IGORAROYAL interpretations on Instagram and make sure you include the following in your caption:

  • Use the hashtags #BeIGORA and #IGORAROYAL
  • Tag the global @schwarzkopfpro Instagram account
  • Make sure to tell us about the look and share the formula

Check out our Terms and Conditions here.

SAME TRUSTED FORMULA.

NEW LOOK ON THE OUTSIDE.

 

On the outside, IGORA ROYAL has undergone a complete transformation with a modernised design and more sustainable packaging. Yet, you can expect the same high-performing, trusted formula on the inside!

  • True-to-tuft colour results
  • Reliable, even and luminous colour
  • Ultimate colour retention
  • Holistic portfolio to perform every colour service

Our extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totalling 143 different shades. IGORA ROYAL's iconic red block packaging remains for the core line. Our technical lines can still easily be recognised with their distinct range colours: IGORA ROYAL Highlifts, IGORA ROYAL Fashion Lights, IGORA ROYAL Absolutes and IGORA ROYAL Silver Whites.

Download IGORA ROYAL Assortment
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DIVE INTO IGORA ROYAL'S AMAZING COLOUR WORLDS

CELEBRATE THE DIVERSITY OF COLOUR #BEIGORA

 

 

 

 

BE GREEN. BE CONSCIOUS.

BE MORE WITH LESS

 

With sustainability at heart, at Schwarzkopf Professional we have cut no corners when it comes to the redesign of the IGORA ROYAL packaging. We strive to do MORE with LESS when it comes to our global footprint.

Each of our new IGORA colour lines uses the following materials:
 

Tube - 100% recycled aluminium: 
That enables us to save 350 tonnes of virgin aluminium per year*
 

Cap - 100% recycled plastic:
That enables us to save 80 tonnes of virgin plastic per year*


Folding Box - min 92% recycled cardboard: 
That enables us to save 340 tonnes of new virgin paper per year*
 

*based on 2019 full year sales quantities

 

 

 

TRUSTED IGORA ROYAL TECHNOLOGY

SAME HIGH-PERFORMING FORMULA.


IGORA ROYAL continues to deliver powerful colour performance due to its unchanged iconic formula, offering amazing true-to-tuft results, up to 100% coverage, incredible colour intensity and performance you can trust – always. 
 

The integrated IGORA ROYAL High Definition Technology features a high definition colour pigment matrix for clearest tone direction, enhanced true-to-tuft results, amplified intensity and maximum coverage.
 

Lipid carriers amplify the pigment penetration and lock the colour in by sealing the surface of the hair for long-lasting colour retention.
 

THE RESULT: TRUE COLOUR IN HIGH DEFINITION

 

See the powerful performance of our IGORA ROYAL ranges for yourself:
watch our technologies and product demo videos below!

 

IGORA ROYAL
True-to-Tuft Results

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    IGORA ROYAL Colour Longevity vs Standard Coloration 

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IGORA ROYAL
Colour Longevity vs Standard Coloration

IGORA ROYAL
Fashion Shades Coverage

IGORA ROYAL
Perfect Equalization

IGORA ROYAL Product Range

IGORA ROYAL PRODUCT RANGE

Explore our portfolio of permanent colour, developed to provide a solution to your everyday salon requirements

IGORA

IGORA

Consistently setting new standards in the hair colour market, IGORA has given life to creativity for over 50 years

ESSENTIAL LOOKS

ESSENTIAL LOOKS

For full step-by-step techniques on all the looks and to download the trend report in full, visit essentiallooks.com

TRENDING

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© 2021 Henkel