SKP_HIB_IG_Restage-5_940x380

BE THE COLOURIST YOU WANT TO BE

We empower colourists.


Tried and trusted by millions of colourists around the world thanks to high-performing, reliable products, IGORA aims to truly empower every colourist to create the most beautiful looks, to explore every aspect of their creativity and to reveal the clients individual beauty. IGORA empowers every colourist to be exactly who they want to be. 

 

Be Curious. Be Mellow. Be Bold. Be Safe.
Be Neat. Be Punk. Be Blue. Be Pink.
Be Old. Be Young. Be You.
Be the best you can be.
Be the Colourist you want to be.


Be the Colourist you want to be.

Because everything you need is already inside.
 

#BeIGORA.

BLONDME Care

SAME TRUSTED FORMULA.

NEW LOOK ON THE OUTSIDE.

 

On the outside, IGORA ROYAL has undergone a complete transformation with a modernised design and more sustainable packaging. Yet, you can expect the same high-performing, trusted formula on the inside!

  • True-to-tuft colour results
  • Reliable, even and luminous colour
  • Ultimate colour retention
  • Holistic portfolio to perform every colour service

Our extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totalling 143 different shades. IGORA ROYAL's iconic red block packaging remains for the core line. Our technical lines can still easily be recognised with their distinct range colours: IGORA ROYAL Highlifts, IGORA ROYAL Fashion Lights, IGORA ROYAL Absolutes and IGORA ROYAL Silver Whites.

 

 

DIVE INTO IGORA ROYAL'S AMAZING COLOUR WORLDS

CELEBRATE THE DIVERSITY OF COLOUR #BEIGORA

 

 

 

 

 

 

 

IGORA ROYAL MIXES COLLECTION
Discover how our creative colourists interpretated 3 trending colour worlds
inspired by PANTONE with a new collection of 18 mixes



SKP_ICT_IR_Mixes_Models_New_940x170 (1)

BE GREEN. BE CONSCIOUS.

BE MORE WITH LESS

 

With sustainability at heart, at Schwarzkopf Professional we have cut no corners when it comes to the redesign of the IGORA ROYAL packaging. We strive to do MORE with LESS when it comes to our global footprint.

Each of our new IGORA colour lines uses the following materials:
 

Tube - 100% recycled aluminium: 
That enables us to save 350 tonnes of virgin aluminium per year*
 

Cap - 100% recycled plastic:
That enables us to save 80 tonnes of virgin plastic per year*


Folding Box - min 92% recycled cardboard: 
That enables us to save 340 tonnes of new virgin paper per year*
 

*based on 2019 full year sales quantities

TRUSTED IGORA ROYAL TECHNOLOGY

SAME HIGH-PERFORMING FORMULA.


IGORA ROYAL continues to deliver powerful colour performance due to its unchanged iconic formula, offering amazing true-to-tuft results, up to 100% coverage, incredible colour intensity and performance you can trust – always. 
 

The integrated IGORA ROYAL High Definition Technology features a high definition colour pigment matrix for clearest tone direction, enhanced true-to-tuft results, amplified intensity and maximum coverage.
 

Lipid carriers amplify the pigment penetration and lock the colour in by sealing the surface of the hair for long-lasting colour retention.
 

THE RESULT: TRUE COLOUR IN HIGH DEFINITION

 

See the powerful performance of our IGORA ROYAL ranges for yourself:
watch our technologies and product demo videos below!

 

IGORA ROYAL
True-to-Tuft Results

  • SKP_ICT_IG_Tech_240x146_2

    IGORA ROYAL Colour Longevity vs Standard Coloration 

    Play video + -

IGORA ROYAL
Colour Longevity vs Standard Coloration

IGORA ROYAL
Fashion Shades Coverage

IGORA ROYAL
Perfect Equalization