Mad about Myths & Secrets
Curly hair myths

MYTH #1: Never use shampoo for curly hair


True and false. Traditional shampoos are made with surfactants that, for curly hair, might remove more than necessary the curl's sebum, leaving hair dry and rough. However, shampoo is intended to clean the scalp and hair and is absolutely necessary for every hair type. An excellent alternative are the sulfate-free* Mad about shampoos to preserve the beauty of curls.


*free of Sodium Lauryl Sulfate & Sodium Laureth Sulfate

Mad about Myths & Secrets

MYTH #2: Shaking your blow-dryer prevents overheating


False. Some women are thinking that shaking their blow-dryers back and forth will prevent overheating the hair. The better way to avoid damage throughout blow-drying is to hold the blow-dryer about 20cm away from the head and not to stay on the same section for more than a few seconds at a time.

MYTH #3: Certain hairstyles like braids and weaves cause hair loss


True and false. Braids and twists themselves do not cause hair loss. They are, in fact, used as a protective styling technique to prevent breakage. Nonetheless, if braids are too tight and are worn too long, hair pulling can damage it. It's essential to not have the braids too tight, regularly treat the scalp and have a hair break every few weeks.

MYTH #4: Constant washing dries out curly hair


False. Shampooing up to 3 times a week is actually good for curly hair. Shampooing clears the scalp and hair of product residue that can stunt hair growth and cause hair damage. It also maintains the natural oils (or sebum) of the scalp, which works as a natural hair moisturiser.

Mad about Myths & Secrets
Mad about Myths & Secrets

MYTH #5: Curly hair should never be brushed with a hairbrush


True and false. False, as its tightly placed bristles can break the natural shape of curls; however a high-quality brush can be gently used when applying a treatment. Use a wide-toothed comb to detangle wet hair and to reshape the style when the hair is dry.

MYTH #6: Curly haired women never have greasy hair


True and false. The hair texture doesn't hamper the sebum production of the scalp. The natural oils produced by the scalp of curly haired women are not able to travel all the way down the hair shaft. This gives the impression, that curly haired girls never have greasy scalps.

MYTH #7: Curly hair women are unique


True. No curl is the same. Every single hair shape is different and makes every curly haired woman unique.

Mad about Myths & Secrets

MYTH #8: All curly haired women have thick hair


True and false. Curly hair gives the impression of thicker hair and more volume than straight hair, but the truth lies in the middle: the average density of curly African hair is 295g / cm², whereas soft, wavy Caucasian hair average density is 330g / cm² and straight Asian hair average density is 175g / cm².

Long hair secrets

SECRET #1: Get frequent trims


Your hair grows approximately 1cm per month – so don't worry about getting a trim every 8 weeks (0.5cm can be enough) – your hair will get longer and stay beautiful!

Mad about Myths & Secrets

SECRET #2: Avoid elastics or harsh hair accessories


Of course, using hair accessories are an easy way to pimp up your hair style or to get rid of annoying strands while being at the gym. But watch out – some of them are sharp-edged and can cause hair breakage, especially on fine hair or when used too often. Wearing a tight ponytail with the help of elastics daily can lead to the same result.

SECRET #3: Avoid heat styling tools


Hair outside the skin is protected by the cuticle layer. This layer can be easily damaged by intense usage of heat styling tools that reach more than 120ºC, which can result in dull and brittle hair.

SECRET #4: Treat your hair once a week


Even if you follow the above rules, the usage of a treatment once a week is essential to improve your hair's combability, manageability, softness, resilience and shine!

Mad about Myths & Secrets
Mad about Myths & Secrets

SECRET #5: Skip the daily shampoo


If you can't live without it, bear the following in mind:


Rinse only with lukewarm water and always use a gentle, nourishing shampoo. Treat your hair afterwards with a suitable spray conditioner or treatment by gently working into hair (insead of massaging) to avoid tangling. Rinse off your care regime thouroughly. Don't rub your hair while drying and leave the hair to air-dry or apply a protection shield before blow-drying at a low temperature.

SECRET #6: Be careful when you brush (especially) wet hair


Hair has a special affinity for water and absorbs about 30% - 40% of its own weight in water. Tests have shown that wet hair is weaker than dry hair and mechanical influences like combing or brushing can damage hair lengths and cause split ends.

Mad about Myths & Secrets

SECRET #7: Finish your shampooing with a cool rinse


Final rinses using cool water help to close the cuticles, resulting in less frizz and increased shine.