tbh – true beautiful honest

tbh – true beautiful honest

tbh – true beautiful honest is the first multi-dimensional permanent hair colour that creates authentic colour results as close to natural hair colour as it gets.

Illuminating the hair's natural highs and lows for a healthy glow with natural shine, tbh – true beautiful honest vegan formula has up to 92% naturally derived ingredients, complemented by additional performance drivers, for a truly personalised service.

It is truly unique.
It is beautifully authentic.
It is genuinely honest.
It is tbh – true beautiful honest

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What Is Truly Authentic Hair Colour?

Multi-dimensional

Natural hair colour is characterised by lighter and darker strands of hair. Compared to the uniform colour results of standard permanent colouration, tbh - true beautiful honest shades respect the hairs' natural highs and lows, providing natural looking results with up to 100% multi-dimensional coverage.

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Shimmering Nuances

Subtle shimmering tones in three shade directions (Natural, Cool, Warm) to address your clients’ wishes, thanks to a uniquely crafted mix of hair colour dyes.

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Healthy Glow

Our brand philosophy is built on full transparency of the ingredients and what they do. Our vegan formulations combine up to 92% naturally derived ingredients, complemented by additional performance drivers, to guarantee reliable colour results.

Take a look at our glossary for details about our ingredients

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Product Assortment

Natural: Neutral hues with a soft touch of chocolate and beige
Cool: Modern smokey hues that help perfect the underlying warmth
Warm: Luxury primary reflections, muted by rose undertones

The Tone Softener is a technical tool supporting colour refreshing, gloss services. It can be mixed with any tbh – true beautiful honest shade to revitalise dull mid lengths and ends.

Take a look at our glossary for details about our ingredients

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Our distinct colour worlds are designed to underline each personality...

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Authentic Stories

#betbh

Get inspired by authentic salons around the world and learn how tbh – true beautiful honest is being used to improve salon businesses by using the hashtag #betbh.