There is a blonde for everyone, irrespective of skin colour, hair type, hair colour or gender. That’s why Schwarzkopf Professional created BLONDME – the only colour and care brand truly dedicated to blondes.
Alongside the reformulation of their iconic hair care range, BLONDME are excited to launch a new #BLONDESOFTHEWORLD campaign, highlighting blondes from 9 global metropolises in a celebration of the diverse nature of blonde hair.
Co-created with global media and entertainment brand Refinery29 (@refinery29), #BLONDESOFTHEWORLD showcases 9 diverse blondes from around the globe, each with their own blonding story. Aiming to alleviate the concerns around going blonde, especially within darker Asian or Afro hair types, BLONDME has become more diverse than ever and aims for the concept of blonde losing any geographical or ethical boundary.
The new BLONDME Care line-up includes stronger neutralisation than ever before, dedicated purification to brighten blonde hair, 3D Bonding Technology and hero finishing products for all hair types – from fine-to-normal and normal-to-coarse.
Who said you can't be blonde? Meet 9 diverse blondes defying stereotypes and embracing their hair.