Hairdressing News from Schwarzkopf Professional

NEWS

Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Schwarzkopf Professional News
ESSENTIAL LOOKS 2:2021

ESSENTIAL LOOKS 2:2021: INSCAPE COLLECTION

"In the global trend calendar colour predictions come before anything else and you see them emerging everywhere - from interiors to the runway. The Pantone Color Institute is there at the very beginning of the process - so it was really inspiring for the whole team to create them"


Simon Ellis, Schwarzkopf Professional's International Creative Director


At its core, Essential looks continues to celebrate the runways and translate the fashion trend into key salon look, making your everyday even more expressive. This season we proudly introduce Novel Comfort, Quintessential and E-phoria.

SET THE BASE FOR BEAUTIFUL HAIR

Scalp Clinix: our most advanced and customisable skincare technology for scalp and hair, formulated with microbiome active to help re-balance the scalp - from salon to home.


Responding to clients putting a greater focus on care products that re-balance, support and strengthen the scalp's microflora, Scalp Clinix expands the existing Fibre Clinix regime by offering a salon-exclusive and fully customisable scalp care regime. It complements the Fibre Clinix service with minimum added time to perfectly treat scalp and hair at once.


Powered by Biotic Technology with microbiome active, fermented and skincare-inspired ingredients to:

  • Help support the scalp’s microbiome balance for improved scalp condition
  • Soothe and calm the scalp
  • Leave the scalp with a moisturised and balanced feeling

Scalp Clinix home care regime maintains your client's improved scalp condition at home until the next salon visit. Get ready to set yourself apart from the competition as being the scalp and hair expert in salon!

Discover the full Scalp Clinix regime today!

Scalp Clinix

IGORA ROYAL LAUNCHES 18 NEW MIXES...

Schwarzkopf Professional have joined forces with the PANTONE Color Institute, the global colour expert and trend forecaster, to present a unique set of 18 new mixes which have been created from the IGORA ROYAL portfolio.


Aiming to inspire colourists on how to perfectly mix and leverage their portfolio, the new IGORA ROYAL Mixes Collection consists of 3 colour worlds inspired by lifestyle trends identified by the PANTONE Color Institute.


The IGORA colour worlds and new mixes inspired by PANTONE have also shaped the key colour trends for the Essential Looks INSCAPE Collection: Novel Comfort, Quintessential and E-phoria.


Our Schwarzkopf Professional Global Ambassadors – Tyler Johnston and Lesley Jennison, plus Global Colour Ambassador Arjan Bevers joined by creative experimentalists, X-presion and colour educator Josie Vilay have created these fresh trend mixes.


Explore the new 18 mixes and learn how to create an infinite number of colours with the IGORA ROYAL Mixes Collection!

CHROMA ID: UNIQUE CENDRÉ AND SUBTLE HUES

Are your clients asking for more muted colours and darker colour intensity?


In response to the trend for cendré greys, muted hues and more subtle colours check out our latest innovation – Light Grey and Off-Black shades.

 

These shades are designed to help express your clients’ true colour identity in unique cendré mixes and dialed-down hues. The Light Grey shade is made for direct application, while the Off-Black shade intermixes perfectly with the existing Chroma ID intense shades, creating darker tones and raw, dialed-down looking colour effects.

 

The Light Grey and Off-Black Bonding Colour Masks add a whole new spectrum of creative colour opportunities in-salon, and for client’s looking to maintain their new colour at home, the Light Grey shade is also available as an over-the-counter bonding colour mask to take home.

 

Discover the newly extended Chroma ID line-up here!

GOODBYE ORANGE & GOODBYE YELLOW
GOODBYE ORANGE & GOODBYE YELLOW

DISCOVER HOW TO GET RID OF BRASSY HAIR...

GOODBYE ORANGE: our solution to warm tones on brunette hair


Looking to fix those orange, brassy tones in your brunette hair colour? For darker hair types looking to achieve a cool brunette look without the brass, Schwarzkopf Professional’s new GOODBYE ORANGE Neutralizing Bonding Wash enhances colour intensity while gently cleansing your hair.


Using a calibrated amount of blue-green dye, GOODBYE ORANGE neutralises those unwanted orange and brassy undertones. Plus, with the integrated bonding technology hair is strengthened, prolonging the luminosity of your cool blonde in between salon visits.

  • Neutralises orange, brassy undertones
  • Quick & easy to apply
  • Sulfate-free, vegan formula

Say hello to a clear, bright and beautiful cool brunette. Discover GOODBYE ORANGE Neutralizing Bonding Wash!

tbh – true beautiful honest: WELCOME TO THE RED BEIGE COLLECTION

With colour trends moving towards a warmer palette, the new tbh – true beautiful honest Red Beige Collection closes the gap within the warm colour world with 4 brand new shades.

 

The new tbh – true beautiful honest Red Beige Collection brings the full assortment to 35 shades across three distinct colour worlds: natural, cool and warm. tbh – true beautiful honest take pride in using vegan formulations, with all products in the portfolio free from animal-derived ingredients.

  • Up to 100% multidimensional coverage
  • Natural-looking shine
  • PPD & PTD free

Celebrate natural beauty and discover more about Schwarzkopf Professional's first authentic colour brand, tbh – true beautiful honest.

tbh – true beautiful honest
IGORA ROYAL ABSOLUTES

BE THE COLOURIST YOU WANT TO BE.

Because everything you need is already inside.


THE reference brand in colour now goes sustainable and takes colour inspiration, consultation and education to the next level.

IGORA ROYAL establishes a new standard in colour with a state-of-the-art performance, a holistic portfolio including unique and dedicated subranges, an easy-to-navigate assortment structure and packaging made from recycled or sustainable materials - while keeping its same trusted formula!

#BeIGORA

Aiming to truly empower every colourist to be exactly who they want to be:

BE POWERFUL with IGORA ROYAL
BE BLONDE with IGORA ROYAL HIGHLIFTS
BE FASHION with IGORA ROYAL FASHION LIGHTS
BE COVERED with IGORA ROYAL ABSOLUTES
BE TIMELESS with IGORA ROYAL SILVER WHITES

We also celebrate the diversity of IGORA ROYAL's colour worlds, with 6 stunning looks featured in this spring/summer Essential Looks: ROYAL GLORY COLLECTION.

ESSENTIAL LOOKS/IGORA 1:2021: ROYAL GLORY COLLECTION

“We’ve often celebrated the power of collaborations – creatively greater than the sum of their parts. So, we are delighted to co-author this issue of Essential Looks with our flagship colour brand, IGORA ROYAL. With over 120 beautiful shades and some of the world’s most exciting formulas, this year you’ll see an even deeper focus on colour. We have mined the universal zeitgeist and the global state of mind and identified three trends marrying nostalgia, inspiration and newness...”


Simon Ellis, Schwarzkopf Professional's International Creative Director

Inspired by fashion weeks across the globe and then distilled into relevant salon looks, the Essential Looks Royal Glory Collection celebrates the transformative power of colour, featuring the new IGORA ROYAL colour worlds within the trends: Magical Whimsy, Back to Classics and Artful Feeling.

BLONDME
IGORA ROYAL ABSOLUTES

OSiS+ WELCOMES A NEW LIGHTWEIGHT HAIRSPRAY TO THE PORTFOLIO

Joining a line-up of premium styling products, OSiS+ Keep It Light fulfils the need for low-residue hold, so that stylists and salon clients alike can satisfy their desire for effortless, touchable styling.

This is OSiS+ lightest and driest hairspray, combining very light & workable hold with up to 230°C/450°F heat protection. OSiS+ Keep It Light was inspired by backstage styling secrets, where applying a hairspray before using heated styling tools increases their effect. This technique is no longer just reserved for session stylists. With the added need for lighter styling solutions, a multi-benefit formulation is the answer both in the salon and at home.
 

Developed with Compressed Technology, the hairspray's highly-concentrated* formula achieves the desired result with a with roughly half the amount of active formula and propellant per usage**. It also improves sustainability by reducing the packaging, meaning waste and less emissions when transporting.

The addition of KEEP IT LIGHT to the OSiS+ hairspray collection creates a comprehensive range of hairsprays with a complete array of hold levels.

Explore the OSiS+ hairspray range today!

*Roughly double the amount of hold giving polymers as in conventional hairspray with a comparable hold.
** vs. a conventional hairspray with a comparable hold.

TODAY'S BLONDE HAS NEVER BEEN SO DIVERSE #BLONDESOFTHEWORLD

There is a blonde for everyone, irrespective of skin colour, hair type, hair colour or gender. That’s why Schwarzkopf Professional created BLONDME – the only colour and care brand truly dedicated to blondes.


Alongside the reformulation of their iconic hair care range, BLONDME are excited to launch a new #BLONDESOFTHEWORLD campaign, highlighting blondes from 9 global metropolises in a celebration of the diverse nature of blonde hair.

Co-created with global media and entertainment brand Refinery29 (@refinery29), #BLONDESOFTHEWORLD showcases 9 diverse blondes from around the globe, each with their own blonding story. Aiming to alleviate the concerns around going blonde, especially within darker Asian or Afro hair types, BLONDME has become more diverse than ever and aims for the concept of blonde losing any geographical or ethical boundary.

 

The new BLONDME Care line-up includes stronger neutralisation than ever before, dedicated purification to brighten blonde hair, 3D Bonding Technology and hero finishing products for all hair types – from fine-to-normal and normal-to-coarse.

 

Who said you can't be blonde? Meet 9 diverse blondes defying stereotypes and embracing their hair.

BLONDME
IGORA ROYAL ABSOLUTES

COLOURS TO FEEL #AbsolutelyYou

"To me personally, covering my grey has not so much to do with hiding my age, but rather supporting who I feel I am as a person. My natural brunette tone makes me feel most myself – it's who I have always been."

 

Lesley Jennison, Schwarzkopf Professional's Global Colour Ambassador

 

The 6 new IGORA ROYAL ABSOLUTES shades are ideal for lighter hair bases – between levels 7 and 9 – providing beautiful, on trend shades in cool beige, chocolate and copper, whilst promising 100% coverage.

 

Discover the many benefits from the first dedicated colour brand with Pro-Age Technology: 100% coverage, superior shine and long-lasting results from the extra caring and low-odour formula.

 

As seen in the Essential Looks: VivID Collection Dark Romance trend!

ENJOY MORE PERFECTLY TONED RESULTS WITH THE NEWLY OPTIMISED & EXTENDED BLONDME BLONDE TONING RANGE

Schwarzkopf Professional are relaunching their existing BLONDME Blonde Toning range, adding 7 brand new shades to the assortment.

 

Designed specifically to work with BLONDME Bond Enforcing Premium Lighteners, the new BLONDME Blonde Toning range has been developed to improve hair moisture levels and minimise hair damage, thanks to its Bond Enforcing Hydrolock Technology and pH neutral application mixture. Ensuring superior blonde results – for perfectly balanced neutralisation and sophisticated tone enhancement!

 

The new gel-crème consistency can be applied via brush or bottle, offering colourists more application versatility. The formula is also easier to distribute, allowing for faster application, especially for long hair clients. The new Deep Toning shades provide further service opportunities for clients with darker pre-lightened bases (5-8), perfect for creating lowlights or shadow root.

 

Explore the BLONDME Blonde Toning Range in full!

BLONDME
Fibre Clinix

INTRODUCING NEW FIBRE CLINIX: FULLY CUSTOMISABLE HAIR TRANSFORMATION IN THE SALON AND AT HOME

Discover our new care brand Fibre Clinix, a salon exclusive, fully customisable hair care regime, for a holistic experience, from salon to home care.

 

Through the development of our most advanced and powerful repair technology, Fibre Clinix has set a new milestone by transforming the hair fibre back to its virgin condition*. Start the holistic experience in salon with a highly customised Tribond Service to match, mix and boost, instantly transforming the hair fibre. Effortless maintenance continues at home with a hair care routine prescribed to the client’s individual hair needs.

 

For fully hair customisation, select from a range of Fibre Clinix Boosters which are designed to be matched and mixed with the relevant Fibre Clinix Tribond Treatment, targeting inner and outer hair damage for specific hair needs.

 

Discover the full Fibre Clinix regime today!

 

*biophysical combing tests of the regime of medium bleached hair vs. virgin hair

tbh – true beautiful honest: WELCOME TO THE NATURAL BEIGE COLLECTION

Introducing the latest shades to join the tbh – true beautiful honest Natural colour world, the Natural Beige Collection provides the next level in authentic colouration.

 

Inspired by the shimmering powdery tones of soft sand illuminated by morning sunshine, the tbh – true beautiful honest Natural Beige Collection has been developed with muted beige undertones for looks that work across any season and address every salon client's individual wishes.

  • Up to 100% multi-dimensional coverage
  • Natural looking shine
  • PPD & PTD free

Celebrate natural beauty and discover more about Schwarzkopf Professional's first authentic colour brand, tbh – true beautiful honest.

tbh - true beautiful honest
OSiS+ Long Hair Texture

NEW LONG HAIR TEXTURE HEROES ARE COMING!

Embrace natural texture with the latest heroes from the OSiS+ Long Hair Texture range, Texture Blow and Beach Texture.

 

Specifically developed for long hair, the range makes effortless texture a possibility – and the latest additions are no exception! OSiS+ Texture Blow is Schwarzkopf Professional's first powder-infused aerosol blow-dry mist that eases the blow-drying process, adding texture and volume, whilst OSiS+ Beach Texture is a fine sugar spray for enviable beachy waves.

 

OSiS+ Texture Blow and Beach Texture join the existing Long Hair Texture line up consisting of a dry texture spray, dry shampoo and conditioner, and a soft volumising powder.

 

Get ready to embrace long hair styling... watch the tutorials now!

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.