Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

With colour trends moving towards a warmer palette, the new tbh – true beautiful honest Red Beige Collection closes the gap within the warm colour world with 4 brand new shades.

The new tbh – true beautiful honest Red Beige Collection brings the full assortment to 35 shades across three distinct colour worlds: natural, cool and warm. tbh – true beautiful honest take pride in using vegan formulations, with all products in the portfolio free from animal-derived ingredients.

• Up to 100% multidimensional coverage
• Natural-looking shine
• PPD & PTD free

Celebrate natural beauty and discover more about Schwarzkopf Professional's first authentic colour brand, tbh – true beautiful honest.

“We’ve often celebrated the power of collaborations – creatively greater than the sum of their parts. So, we are delighted to co-author this issue of Essential Looks with our flagship colour brand, IGORA ROYAL. With over 120 beautiful shades and some of the world’s most exciting formulas, this year you’ll see an even deeper focus on colour. We have mined the universal zeitgeist and the global state of mind and identified three trends marrying nostalgia, inspiration and newness...”

Simon Ellis, Schwarzkopf Professional's International Creative Director

Inspired by fashion weeks across the globe and then distilled into relevant salon looks, the Essential Looks Royal Glory Collection celebrates the transformative power of colour, featuring the new IGORA ROYAL colour worlds within the trends: Magical Whimsy, Back to Classics and Artful Feeling.

There is a blonde for everyone, irrespective of skin colour, hair type, hair colour or gender. That’s why Schwarzkopf Professional created BLONDME – the only colour and care brand truly dedicated to blondes.

Alongside the reformulation of their iconic hair care range, BLONDME are excited to launch a new #BLONDESOFTHEWORLD campaign, highlighting blondes from 9 global metropolises in a celebration of the diverse nature of blonde hair.

Co-created with global media and entertainment brand Refinery29 (@refinery29), #BLONDESOFTHEWORLD showcases 9 diverse blondes from around the globe, each with their own blonding story. Aiming to alleviate the concerns around going blonde, especially within darker Asian or Afro hair types, BLONDME has become more diverse than ever and aims for the concept of blonde losing any geographical or ethical boundary.

The new BLONDME Care line-up includes stronger neutralisation than ever before, dedicated purification to brighten blonde hair, 3D Bonding Technology and hero finishing products for all hair types – from fine-to-normal and normal-to-coarse.

Who said you can't be blonde? Meet 9 diverse blondes defying stereotypes and embracing their hair.

Schwarzkopf Professional are relaunching their existing BLONDME Blonde Toning range, adding 7 brand new shades to the assortment.

Designed specifically to work with BLONDME Bond Enforcing Premium Lighteners, the new BLONDME Blonde Toning range has been developed to improve hair moisture levels and minimise hair damage, thanks to its Bond Enforcing Hydrolock Technology and pH neutral application mixture. Ensuring superior blonde results – for perfectly balanced neutralisation and sophisticated tone enhancement!

The new gel-crème consistency can be applied via brush or bottle, offering colourists more application versatility. The formula is also easier to distribute, allowing for faster application, especially for long hair clients. The new Deep Toning shades provide further service opportunities for clients with darker pre-lightened bases (5-8), perfect for creating lowlights or shadow root.

Explore the BLONDME Blonde Toning Range in full!

Discover our new care brand Fibre Clinix, a salon exclusive, fully customisable hair care regime, for a holistic experience, from salon to home care.

Through the development of our most advanced and powerful repair technology, Fibre Clinix has set a new milestone by transforming the hair fibre back to its virgin condition*. Start the holistic experience in salon with a highly customised Tribond Service to match, mix and boost, instantly transforming the hair fibre. Effortless maintenance continues at home with a hair care routine prescribed to the client’s individual hair needs.

For fully hair customisation, select from a range of Fibre Clinix Boosters which are designed to be matched and mixed with the relevant Fibre Clinix Tribond Treatment, targeting inner and outer hair damage for specific hair needs.

Discover the full Fibre Clinix regime today!

*biophysical combing tests of the regime of medium bleached hair vs. virgin hair

Embrace natural texture with the latest heroes from the OSiS+ Long Hair Texture range, Texture Blow and Beach Texture.

Specifically developed for long hair, the range makes effortless texture a possibility – and the latest additions are no exception! OSiS+ Texture Blow is Schwarzkopf Professional's first powder-infused aerosol blow-dry mist that eases the blow-drying process, adding texture and volume, whilst OSiS+ Beach Texture is a fine sugar spray for enviable beachy waves.

OSiS+ Texture Blow and Beach Texture join the existing Long Hair Texture line up consisting of a dry texture spray, dry shampoo and conditioner, and a soft volumising powder.

Get ready to embrace long hair styling... watch the tutorials now!

Discover the exciting new colour brand from Schwarzkopf Professional, Chroma ID. Responding to the demand for complete customisation, self-expression and low-commitment hair colour, Chroma ID is Schwarzkopf Professional’s first 100% customisable, semi-permanent mix and tone colour system with integrated Bonding Technology and caring formulas.

With a one-size-fits-all approach no longer relevant for today's salon clients, Chroma ID offers an infintate array of colour options; allowing hairdressers to express their clients' unique identities. From natural blonde tones to striking, bold pink, the mix and tone colour system includes 6 Bonding Color Masks (Intense), 14 Bonding Color Masks, 6 Bonding Color Masks (Home Care) and a Clear Bonding Color Mask.

The vast portfolio of shades is synonymous with the best performing shades from IGORA ROYAL and IGORA VIBRANCE, making it easy to select matching Chroma ID shades for dual, freehand and full head colour services.

By combining integrated Bonding and Low Salt Technology with deeply caring formulas, Chroma ID enables hairdressers to achieve 100% colour flexibility whilst maintaining, and even improving their clients' overall hair condition.

Dare to colour and express every shade of your clients’ personality!

Explore the unlimited shade possibilities from Chroma ID.

Schwarzkopf Professional showcases their global initiative in a brand-new documentary series.

Through long-running partnerships with NGOs and a network of hairdressers, Schwarzkopf Professional transforms the lives of socially disadvantaged young adults through their Shaping Futures hairdresser training programme.

To celebrate the incredible dedication of everybody involved in this social initiative – and to highlight the difference it brings to hundreds of lives around the world – Schwarzkopf Professional is proud to release the documentary: “Inside Shaping Futures”. The documentary takes you on a journey into the emotional world of Shaping Futures. Inside views are depicted by NGOs, hairdresser trainers, Schwarzkopf Professional partners and the Shaping Futures students themselves.

"It's quite a unique experience for all of us that are involved...the passion that the students have to learn and to advance in their life is as equally touching for us, as the experience of the training is for them.” – Coralie Loth, Shaping Futures Manager at Schwarzkopf Professional

Experience the power of education and check out the four-part documentary series now.