Trend Lab: Sharing Trends & Creative Education in Real Time

Year on year we have seen an increase in the #seenowbuynow attitude to fashion and trends thanks to social media and the rise of INSTA-trends. 


Increasingly, fashion houses such as Tom Ford, Rebecca Minkoff, Topshop Unique and many more are making a capsule collection available to buy directly at the time of launch – fresh off the runway – rather than waiting the traditional 6 months for key trends to hit the high street. 


This same #readytowear approach applies to the hairdressing industry… after all hairdressing and fashion are intrinsically linked. This is why Schwarzkopf Professional have developed a new in-house studio – the Trend Lab – dedicated to bringing hairdressers the latest trends spotted in the industry, INSTANTLY. 


"As we endeavour to stay up-to-date with the latest catwalk looks and hottest celebrity styles, our industry has always needed to move quickly. Now, thanks to the likes of Instagram and Snapchat, this is truer than ever. 


These channels have given people access to a world of inspiration – all at their fingertips. So, whether it’s a daring catwalk look or the latest celebrity style, our clients expect us to be able to recreate it, the moment it happens. We are committed to keeping our industry skilled and agile enough to meet these ever-changing challenges.


Schwarzkopf Professional’s state-of-the-art Trend Lab is ready for whatever is thrown at us! It allows us to share trends and creative education in real time – from tutorials and live webinars with key influencers in hairdressing, to innovative product demonstrations and commercial insights!"


– Simon Ellis – International Creative Director | Schwarzkopf Professional


The innovative Trend Lab studio boasts a dynamic and inspiring environment, which fuses together the professionalism of a premium salon with a state-of-the-art studio and digital hub. The studio has been designed with particular attention to architectural detail, to provide maximum versatility through a range of flexible interior features, including interchangeable backdrops, accessories and a classic studio setup. 


All of Schwarzkopf Professional’s brands can showcase their identity and various lifestyle characteristics through branded shoots and alluring social media content. 



The in-house studio allows Schwarzkopf Professional to share real trends on real models, in real time. From step-by-step tutorials that demonstrate new trend techniques, to creative and commercially-relevant colour and styling interpretations, as well as innovative product applications.


The professional studio is fully equipped for holistic multi-channel content distribution:

  • Instantaneous social media posts 
  • Live video streaming 
  • Webinars with leading experts within our industry

Starting now, Schwarzkopf Professional will deploy trend-based expertise and real-time education through the Trend Lab at the fastest possible pace to inspire, energise and motivate hairdressers around the globe! 


Join the Trend Lab community today by registering on for free access to the latest Trend Lab material and international webinars created in collaboration with leading hairdressers and key trend influencers.


It’s easy to stay on trend with continuous inspiration from the Trend Lab via social media, simply follow your passion for hair @schwarzkopfpro on InstagramYouTubeFacebookTwitter.