Essential Brands: IGORA ROYAL

In 1960, the world welcomed our eternally popular IGORA ROYAL colour brand. Fast-forward to 2021 – after over 60 years of standard-setting innovation – IGORA ROYAL continues to be THE expert name synonymous with colour. Now with a modernised portfolio, sustainable packaging and simplified range assortments that all use the same trusted high-performing formula*.

 

What is it?

Tried and trusted by millions of colourists around the world – thanks to high-performing, reliable products backed-up by relevant education and salon services – IGORA ROYAL empowers colourists' creativity and confidence so they can meet the demands of their clients in any situation.

 

 

Be Curious. Be Mellow. Be Bold. Be Safe. Be Neat. Be Punk. Be Blue. Be Pink. Be Old. Be Young. Be You. Be the best you can be. Be the Colourist you want to be. Because everything you need is already inside. #BeIGORA.

 

What can you do with it?

Our extensive IGORA ROYAL portfolio has been condensed down from 13 ranges to five, creating intuitive sub-groups totalling 143 different shades to create a more harmonised offering that's also incredibly easy to navigate.

 

Essential Brands: IGORA ROYAL

A sharpened assortment of IGORA ROYAL's Fashion Lines have been absorbed into the core assortment (IGORA #RoyalTakeOver Dusted Rouge, Dishevelled Nudes, Lucid Nocturnes; IGORA ROYAL Opulescence; IGORA ROYAL Pearlescence; IGORA ROYAL Nude Tones; IGORA ROYAL Earthy Clay & Ashy Cedar, IGORA ROYAL Muted Desert). Whilst the dedicated technical lines remain in standalone packaging to clearly highlight their different technical usage:

  • BE FASHION with IGORA ROYAL FASHION LIGHTS
  • BE BLONDE with IGORA ROYAL HIGHLIFTS
  • BE COVERED with IGORA ROYAL ABSOLUTES
  • BE TIMELESS with IGORA ROYAL SILVER WHITES

What is the big deal?

Together with Essential Looks, this season's 1:2021 edition – The Royal Glory Collection – has been co-authored with IGORA ROYAL as the diverse IGORA ROYAL colour worlds (Blondes, Cools & Ashes, Chocolates, Naturals, Beiges & Golds and Reds) are showcased across each of the new trends:

 

Essential Brands: IGORA ROYAL

Where can I learn about it?

Explore what's on offer in your local area via the seminars section and start your journey into the world of IGORA colouration today! For self-paced on demand training, knowledge and the latest #hairhacks register for FREE access to ask-elearning.com or dive straight into audio-visual product training with IGORA ROYAL here.

 

*no formula changes during relaunch.

 

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