Developing In-Salon Training Sessions

Develop a clear, written salon policy on the training program you have in place. Clearly establish the structure, who will deliver the training and the expectations of attendance and involvement for various team members.

By investing your resources into training you are developing hairdressers whom you know have been trained to a high level both from a technical and service viewpoint and will therefore reinforce the culture of your company.

By utilising your own internal salon educators and the educational resources and facilities of your professional product suppliers complimented by other external providers you offer complete and on going training for all of your team.

In many successful salons your employment is conditional on you attending all training sessions as directed by the salon manager or head of salon training.

Staff training is broken up into the following skills required for success:

Technical and Creative Practical Skills

  • Haircutting
  • Colour
  • Perming
  • Dressing/styling

Process and Delivery Skills
They ensure a consistent standard of service and customer experience that reflects your salon values:

  • Consultations
  • Greetings
  • How to open dialogue
  • Dealing with complaints


  • Product knowledge
  • Practical application
  • Features and benefits
  • Unique ways to use the product (mixing)


  • Merchandising
  • Recognition of buying signals
  • Power of effective communication
  • How to close a sale

Reception Duties

  • Telephone etiquette
  • Greetings
  • Making appointments
  • Handling money
  • Dealing with complaints

Health and Safety

  • Personal safety
  • Client safety
  • Dealing with chemicals

Consider providing certificates for in-salon training to give a sense of achievement and career growth.

Utilise the expertise and resources of your Schwarzkopf Professional representative combined with your internal capabilities to develop on going and documented training sessions that reflect the needs of your business.