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tbh – true beautiful honest

tbh – true beautiful honest

tbh – true beautiful honest is the first permanent hair colour that creates authentic colour results which enhance, rather than conceal the individual's beauty.

 

Illuminating the hair's natural highs and lows for a healthy glow with a natural shine, tbh – true beautiful honest hair colour adds shimmering powdery tones with subtle iridescent undertones and uses up to 92% naturally derived ingredients, complemented by additional performance drivers, for a truly personalised service.

 

It is truly unique.
It is beautifully authentic.
It is genuinely honest.
It is tbh – true beautiful honest

What Is Truly Authentic Hair Colour?

t – truly unique
t – truly unique
t – truly unique
  • SKP_ICT_TBH_Uniform_vs_Multidimensional_460x434-New

    Multi-dimensional

    Natural hair colour is characterised by lighter and darker strands of hair. Compared to the uniform colour results of standard permanent colouration, tbh - true beautiful honest shades respect the hairs' natural highs and lows, providing natural looking results with up to 100% multi-dimensional coverage.

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b – beautifully authentic
b – beautifully authentic
b – beautifully authentic
  • SKP_ICT_TBH_Colour_Chart_460x434-NEW

    Shimmering Powdery Nuances

    Subtle shimmering powdery tones in three shade directions (Natural, Cool, Warm) to address your clients’ wishes, thanks to a uniquely crafted mix of hair colour dyes.

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h – genuinely honest
h – genuinely honest
h – genuinely honest
  • SKP_ICT_TBH_Grape_Seed_Oil_460x434-NEW

    Healthy Glow

    Our brand philosophy is built on full transparency of the ingredients and what they do. Our formulations combine up to 92% naturally derived ingredients, complemented by additional performance drivers, to guarantee reliable colour results.

    Browse our ingredients shelf

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Product Assortment

Product Assortment

Our distinct colour worlds are designed to underline each personality...

 

Natural: Neutral hues with a soft touch of chocolate
Cool: Modern smokey hues that help perfect the underlying warmth
Warm: Luxury primary reflections, muted by rose undertones

The Tone Softener is a technical tool supporting a colour refreshing, gloss service. It can be mixed with any tbh – true beautiful honest shade to revitalise dull mid lengths and ends.

tbh – true beautiful honest
#betbh

Authentic Stories

#betbh

 

Get inspired by authentic salons around the world and learn how tbh – true beautiful honest is being used to improve salon businesses by using the hashtag #betbh.

#betbh