Hairdressing News from Schwarzkopf Professional


Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether it's cutting-edge fashion news, up-to-the-minute celebrity trends, one of our fantastic product launches or an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on. 

Schwarzkopf Professional News


Schwarzkopf Professional’s versatile styling range, OSiS+, introduces six new summer street styles, inspired by the creative minds of Schwarzkopf Professional’s Global Styling Ambassador, Richard Ashforth and International Hair Artist & Educator, Mikey Henger.


Known for authentic raw and edgy looks, the OSiS+ Made to Create styling collection continues to push boundaries both in the salon and at home – made to create truly individual signature styles. From laid-back waves and curls to smooth, slicked-back wet-look hair, these new summer looks reflect the latest hair trends through wearable styles.


Made up of fashion bloggers, hair artists and industry models, the OSiS+ Crew welcomes the newest recruits, Jonathan Bellini, Giannina Petrović, Miranda Marquez and Teun Koeman to their team. Check out their new summer styles, as they show us how to recreate their looks at home:

So, whether it's the beach-inspired wet look, or the soft texture of waves and curls, OSiS+ is on hand to help you create your own signature styles. Discover the full OSiS+ product range and check-out the create the look tutorials today!



IGORA ROYAL ABSOLUTES – the colour range designed for mature hair – has added four new age defying colours to their existing range of 20 shades.


The new shades offer 100% white coverage, intense colour results and powerful conditioning, ensuring the most natural and flattering results. The colour direction of the new shades includes three cool and beige tones, as well as a bestselling chocolate blonde.


IGORA ROYAL ABSOLUTES includes a Pro-Age Complex, which contains a long-chain care polymer that adheres to the surface of the hair cuticle. This gives the hair an even surface, which creates a sleek and shiny appearance.


Discover the age-defying ABSOLUTES range and explore all 24 shades today!


Reset your hair and rotate your wash with Schwarzkopf Professional’s first ever BC Micellar Cleansing Conditioner! Striking the perfect balance between cleansing and conditioning, these Cleansing Conditioners allow a gentle hair wash, without the intensity of a shampoo.


Designed to be used every third wash, the mild, sulfate-free formula gently cleanses and protects all hair types in one easy step. Select your choice of Cleansing Conditioners from the Repair Rescue, Color Freeze and Moisture Kick range – use between your usual shampoo and conditioner routine, this will ensure the natural oils in the scalp have the chance to be restored.


Micellar Technology is well known in the skincare industry and has excellent, yet gentle cleansing properties. The built-in formula contains mild surfactants which can cluster and lift dirt, oil and impurities together, allowing them to be transported through the water for a gentle cleansing experience.


Rethink your hair care routine and discover the benefits of BC Micellar Cleansing Conditioners - Repair Rescue, Color Freeze and Moisture Kick.

BC Cleansing Conditioners
IGORA ROYAL Opulescence


IGORA ROYAL Opulescence brings the next big beauty and fashion trend to hair with six opulent, yet muted shades inspired by Renaissance art.


From Haute Couture to High Street, rich and luxurious colours dominate this season and now Schwarzkopf Professional partner salons can embrace the trend too. As seen in the latest Essential Looks Collection, from Velvet Slate to Golden Dawn there’s a perfect shade for every client!


Combining inspiration from Renaissance art and royal fashion, these opulent shades and illumination techniques create a depth of colour with 3D effects.


“It’s unlike anything in the existing portfolio, these brand-new shades offer the most incredibly rich and sophisticated tones that are going to be an absolute hit with my clients” comments Lesley Jennison, Global Colour Ambassador for Schwarzkopf Professional.


Get inspired by the Renaissance in colour and explore the new IGORA ROYAL Opulescence today!


On Monday 10th of April, Schwarzkopf Professional officially opened their first Trend Lab facility in Hamburg, Germany!


The Trend Lab allows Schwarzkopf Professional to respond quickly to the latest trends spotted in the industry. The in-house professional studio provides hairdressers around the globe with instant hairdressing inspiration, in real time.


Celebrating hairdressing through inspiration and education, hairdressers can expect real trends executed on live models, via engaging how-to tutorials and product demonstrations on Schwarzkopf Professional’s social media channels. As well as through hairdresser-led webinars, available for registered users on


“The Schwarzkopf Professional Trend Lab is a real step change in digital delivery. It is a brand-new channel that gives us the opportunity to capture, connect and deliver education-based, real time hair and fashion trends, as they happen.”


Simon Ellis – International Creative Director | Schwarzkopf Professional


The Trend Lab is an inspirational environment that blends the refined setting of a premium loft-style salon together with a cutting-edge photography studio. Every attention to detail has been considered to create a dynamic and intuitive environment. Beautiful vintage wood has been used throughout the flexible interior, alongside a carefully selected range of interchangeable backdrops and accessories, suitable for any one of Schwarzkopf Professional’s brands to use.


The opening night hosted several VIP guests – a selective audience of international trend watchers, hairdressing experts plus research and development specialists – who enjoyed an up close and personal catwalk show, presented by Schwarzkopf Professional’s Global Ambassadors, Tyler Johnston and Lesley Jennison.


The Ambassadors teamed up with digital influencers Mikey Henger and Jeffrey Robert to reveal the latest hair trends through an impressive line-up of commercially relevant INSTA-looks showcased on several models; including fashion bloggers Frida Mindt and Pola Fendel. Receiving a full colour and styling service, our star bloggers walked the catwalk to present their viral, on-trend looks, created with the latest Schwarzkopf Professional products.


Stay ahead of the curve and feed your passion for hairdressing with inspiring new content every day on Schwarzkopf Professional’s social media channels. All you need to do is follow @schwarzkopfpro on Instagram, YouTube, Facebook, Twitter!

OSiS+ Session Label


Enter the world of OSiS+ Session Label and explore iconic styling for style icons. Combining state-of-the-art technologies with the finest ingredients, this new range delivers fantastic results for the most style savvy clients.


Schwarzkopf Professional’s premium assortment consists of 9 iconic products delivering SUPER styling performance. Each SUPER light formula dries instantly, gives weightless shine or matte results, with precise hold and volume without overburdening the hair for SUPER LIGHT, SUPER DRY, SUPER FINE, SUPER PRECISE and SUPER AIRY styling results.


“OSiS+ Session Label is perfect for creating this season’s most coveted catwalk looks and finishes… whether it’s texture and matte undone looks, curl, movement or full-bodied volume with texture, all of the new products give these must-have styles the on-trend natural-looking edge.”


Richard Ashforth | Global Styling Ambassador


Inspired by beauty care, Schwarzkopf Professional have launched four all new products as part of the upgraded range, each formulated to give hair different types of texture:


Powder Cloud
An advanced SUPER FINE sprayable powder infused with Lava Rock, which creates precise volume instantly without overburdening the hair. The innovative pump function, allows for ultra-precise direct application with perfect dosage control.

Miracle 15
A SUPER VERSATILE styling balm with 15 benefits that prime, protect, define, control and add shine to the hair for an enhanced styling routine.


Crystal Gel
A SUPER CONCENTRATED gel infused with Crystal Rock Extract produces radically defined textures with strong hold control; unlike any other conventional gel, it offers a dry hair feeling.


Coal Putty
A SUPER ROUGH styling paste containing Activated Charcoal creates a no-shine matte effect, for medium hold raw looks with zero greasiness.


So, what are you waiting for? Meet the needs of your most sophisticated clientele and boost your salon retail business with textures and formulations your clients will not find in retail…


Bridging the gap between the fashion catwalk and high street, this season’s Essential Looks: Modern Ikon Collection, draws inspiration from culture, history and art to provide three distinctive new trends: OPULENT, BEAT ICON and COLORAMA.


OPULENT: Sultry, seductive and sophisticated, high-octane glamour has ruled the runways this season and is set to be huge in 2017. We’ve taken this 1950s silver screen siren inspired look and given it a thoroughly modern twist. Get inspired by the luxurious, opulent colours of the new IGORA ROYAL Opulescence range, whilst embracing the feminine curls and voluminous waves, created by Curl Honey and Bouncy Curls from the OSiS+ styling range.


BEAT ICON: From the eternal fascination of icons from the early 60s, spanning James Dean swagger to Andy Warhol and Velvet Underground cool, BEAT ICON is reminiscent of the looks that defined a generation. BEAT ICON utilises the BLONDME colour palette for maximum colour customisation. To complete the iconic look, hair is given weightless texture and a polished finish with a combination of OSiS+ Session Label Super Dry Flex and Powder Cloud.


COLORAMA: Combining the rebellious attitude of punk with colour-popping hues, COLORAMA features a style for the non-conformist. Intermixable bold statement colours from IGORA ColorWorx create playful effects in a colour clash of neon shades. Textured, random shapes give a post punk DIY feel, as OSiS+ and OSiS+ Session Label styling products support a ‘rough and ready’ finish.


Take a minute to explore all the looks from our MODERN IKON COLLECTION

Essential Looks 1:2017
BC Brazilnut Oil


Amazonia’s best kept secret, Brazilnut Oil, is the newest key ingredient in the BC Oil Miracle range, offering superior colour protection with a luxurious oil experience.


Suitable for all hair types, new BC Oil Miracle Brazilnut Oil offers an indulging hair-care regime enhanced with the latest technology for superior colour protection and shine. Brazilnut Oil is carefully extracted from the seeds of one of the largest trees in South America and is well known for its nourishing proteins, minerals and Omega 3 and 9, which work to fill in porous gaps and smooth rough hair. Brazilnut Oil’s moisturising properties also ensure opulent shine and suppleness without overburdening hair.


Our beauty hero from this range is BC Oil Miracle Brazilnut Oil Talent 10, the most versatile leave-in milk ever created by Schwarzkopf Professional. It offers an incredible 10 benefits including: enhanced colour radiance, ultimate shine, sun protection, gorgeous fragrance lasting 24 hours, protection from breakage and added moisture, all while detangling, taming and conditioning.


The complete range also features a gentle shampoo (BC Oil Miracle Brazilnut Oil Oil-in-Shampoo), an intensely nourishing pulp treatment (BC Oil Miracle Brazilnut Oil Pulp Treatment) and a refined oil booster, containing the highest concentration of Brazilnut Oil (BC Oil Miracle Brazilnut Oil Refined Oil Booster). Check out the full pampering possibilities BC Oil Miracle.


It’s time to embrace a whole new era of blonde perfection with the launch of the much-loved BLONDME range. With the revolutionary patented* Advanced Bonding System now built into the BLONDME colour and care range, the hair is protected during lifting, lightening and colouring processes.


Bonding technologies are taking the hairdressing world by storm, “evolving from simple trend to a must-have in all hair salons” says Lesley Jennison – Schwarzkopf Professional’s Global Colour Ambassador.


Instead of using products specifically for bonding services, which require an extra step during the colouring, lightening or lifting process, the new BLONDME range helps hairdressers to blonde and bond their clients’ hair in one easy step, while the advanced care range helps to maintain the hair’s repaired condition.


The Schwarzkopf Professional BLONDME Ambassadors, Lesley Jennison – Schwarzkopf Professional’s Global Colour Ambassador and hairdresser to Gwyneth Paltrow and Elle McPherson; and Kim Vō – Global BLONDME Ambassador and hairdresser to Katherine Heigl and Kate Hudson, have devised a series of stunning blonde looks and services for the new BLONDME range.


Available for all blonde hair types and wannabe blondes, BLONDME embodies everything a blonde should be: Confident. Powerful. Individual. Iconic. So, what are you waiting for? Discover the new BLONDME range today!


*Patent pending 

Essential Looks Flex Collection


Global fashion trends are shifting and changing all the time and the possibilities for re-invention and pushing boundaries are endless. Our NEW Autumn/Winter 2016/17 Essential Looks: Flex Collection is full of all-new stunning colours, haircuts with attitude and an effortless blend of classical and modern styling, the Flex Collection aims to inspire you to push the limits of your creativity with 3 on trend looks: Koolblonds, Athleisure and Genderless.


Koolblonds: One of the most iconic, glamorous looks is making a huge comeback this season but with a sleek and sophisticated modern twist. We are showcasing the coolest of blondes, creating stunning tones and hues inspired by classical (or timeless) style and understated elegance. The colours are achieved with Schwarzkopf Professional’s ground breaking new IGORA ROYAL Highlifts – integrated with the Bonding Technology of Fibreplex No1 for maximum lifting power and minimum hair breakage. For styling, go big and voluminous by using OSiS+ BIG BLAST and OSiS+ Session Label Flexible Hold Hairspray for ultimate volume.

Athleisure: Gymwear is the new lifewear. This effortless trend has taken centre stage on catwalks around the world. Think luxurious fabrics with bags of colour, bold patterns and retro styling as worn by young, urban creatives. The colour direction dives into IGORA ROYAL coolest berry and red tones applied with Schwarzkopf Professional’s new ColorMelter tool, for seamless, berry-kissed, multi-tonal magenta blends. The cut for this look is choppy, or smooth, with an on-trend, full, blunt fringe. The styling is poker straight and polished, achieved with OSiS+ Undercoat, Damped, Tame Wild and OSiS+ Session Label Flexible Hold Hairspray. Finish off the look with OSiS+ Sparkler for extra shine and add texture with OSiS+ Grip and OSiS+ Whipped Wax.


Genderless: Blur that gender divide with one of this season’s hottest trends. It’s all about self-expression as a fashion non-conformist who celebrates their individuality. Push the limits with short and textured crops with a colour direction inspired by two extremes: the palest blonde achieved with IGORA Vario Blond Plus or the deepest blue black achieved with IGORA Royal and IGORA ROYAL ColorWorx key shades. Embrace the freedom of being a fashion rebel with must-have styling products: OSiS+ Grip, FlexWax and OSiS+ Session Label Flexible Hold Hairspray.


Get them now! Essential Looks: Flex Collection was created to inspire and provide you with everything needed to interpret this season’s hottest trends. For those individuals who are rebellious, sophisticated or sporty –it’s your time to Flex!


We all know how important it is to keep learning and improving. Hairdressers live in a dynamic and rapidly changing world, where the fast adoption of new trends determines success. Social media has sped up the evolution of transforming these trends, and knowing how to create these trends is more important than ever. 


ASK Education – Schwarzkopf Professional’s Global Education brand, delivers exceptional training and support for hairdressers. We bring the art of hairdressing to life in nearly 90 ASK Academies and studios across the world and support hairdressers in their professional development. We want to keep you and your salon ahead of the game, so we are reaching out through technology to help you deliver stunning, high quality and on-trend results for your clients: We’ve gone digital! 


Welcome to the future! ASK Education presents the eAcademy – an interactive, up-close and personal eLearning experience. Inside the eAcademy you can pick and choose information and tutorials under three distinct categories: Colour, Care and Finish. We provide all the information and advice to power you and your salon! All you need to do is dive in. 


“It’s really state-of-the-art stuff,” says Simon Ellis, our international Creative Director, “you can go in, join a classroom, pick your subject, take exams and if you’re a salon owner you can train your staff.” he adds. The future is here and it’s digital. With the eAcademy, you can take your salon and staff right to the cutting edge!


The eAcademy is available in 14 different languages and as a registered user, and member of the eAcademy community, you’ll have access to the latest hair knowledge, product innovations and helpful video tutorials, 24/7. The training is ongoing so you can take self-assessments, keep track of your progress with our traffic-light system and receive Schwarzkopf Professional certificates for every test you pass.


What are you waiting for? It’s an easy and really cool way to get your learn on. World-class training at your fingertips! Sign up now to take your skills to the next level with the eAcademy!



What is FIBREPLEX? A revolutionary product to protect hair from damage during chemical processes. Our expert chemists have been researching hair fibre restructuring and protection techniques for more than 20 years. Many products have been brought to the market during this time, but our efforts have now culminated in FIBREPLEX, launched in September 2015.

The highly efficient main active ingredient in FIBREPLEX is our 'bodyguard' molecule which actively protects the hair from damage – without the need for higher developer strengths or other performance compromises. Our first patent on this technology was written over a decade ago and it is still valid today

FIBREPLEX – a revolutionary story, to be continued by Schwarzkopf Professional.


It has begun: Finally, a revolutionary product is here and is about to change everything in the hairdressing world! The name of the product that will soon be at the tip of everyone’s tongue: FIBREPLEX. FIBREPLEX is a bond enforcing system that drastically reduces hair breakage during the lifting and colouring process – by 94%!* FIBREPLEX does not compromise on development time, lifting or neutralisation, and is a complete breakthrough against breakage!


Every colourist has been in this position before: A client walks in and wants to dye their hair but the client’s hair is fried and cannot handle any more colour without inevitably facing an extreme chemical cut. Or another familiar scenario: A client wants to go from black to blonde in one visit, which most hairdressers know cannot happen without massive hair damage. Hairdressers have to turn these clients away out of fear and precaution. Thankfully, these scenarios are now things of the past because FIBREPLEX fiercely protects hair against damage during lightening, lifting or colouring! Seeing is believing and you must feast your eyes on these results!


How it works: FIBREPLEX uses a three-step system – a Bond Booster, a Bond Sealer and a Bond Maintainer. FIBREPLEX Bond Booster is a supplement that can be mixed into any lightening or colouring system and fuses with the hair fibres to make strong, long-lasting structural bonds. Best of all, the colourist routine doesn’t have to be changed and FIBREPLEX will not affect the development time. FIBREPLEX Bond Sealer is an in-depth treatment that seals the bonds created by the Bond Booster adding maximum strength, elasticity and shine to hair. FIBREPLEX Bond Maintainer is an at-home treatment that maintains the repaired bonds and protects hair against any new damage.


If you need to pinch yourself, feel free, because your dreams have come true! Hairdressers will be able to accept new challenges – daring to colour and do hair in a way that only FIBREPLEX has made possible! Say goodbye to past fears and hello to the future years of an exciting new salon life. Schwarzkopf Professional’s true colour experts have come up with a NEW revolution: FIBREPLEX – get it now and be the first to make your clients believers in the impossible!


*Lightening service with FIBREPLEX vs. lightening service.

BC Color Freeze


Finally found the perfect shade? Now freeze it, for zero fade*! That’s right, the most annoying problem in hair colour just got zapped by BC Color Freeze. Hair can now look fresh and vibrant in-between salon visits and clients will be clamouring at the door to get their piece of sensational colour and mirror-like shine.


The world of hair colour cheers! Now, the daily hair regimes of washing, straightening or drying can be enjoyed carefree, without worrying about the colour fading. The salon experience can also be upgraded with three custom Color Freeze treatments. After colouration, offer clients the express but in-depth, five-minute treatment; the intensive ten-minute treatment; or the deluxe twenty-minute treatment – for maximum protection and superior shine. Retain their colour and gain their retention.


How does it all work? New studies have discovered that the perfect pH level for hair is 4.5. That’s why Bonacure redeveloped the Color Freeze range, to incorporate the pH 4.5 Balancer Technology and provide top colour care and optimal shine. Previously, colour care could only seal the hair’s cuticle and could not keep colour from leaving. BC Color Freeze not only seals hair cuticles but it also tightens the hair’s inner matrix ¬– freezing colour in its place. Brr! This range has shampoos, conditioners, treatments, serums and creams (for all different hair types) to help freeze colour pigmentation. For the best colour results, it is recommended to use IGORA ROYAL colours and BC Color Freeze.


Seeing is believing and BC Color Freeze will deliver – making a believer out of anyone who wants to keep their hair colour looking polished.
Join the hair revolution for the greatest discovery in colour care technology. It’s finally here – the day has come for zero fade!


*after 12 washes according to 77 of 100 persons tested on a red shade


Want to be done with your hair in a split second and have it look sophisticated, cool and effortless? Introducing the Ultimate Dimension in Male Grooming: NEW [3D]MEN


Men have been second-class citizens in the hair salon for too long. Men-specific products like [3D]MEN give you a competitive edge in the exploding men’s market in-salon. When it comes to hair, men value premium performance, efficient products, instant effects and straightforward benefits. Look no further this season than the new [3D]MEN range, the ultimate dimension in male grooming. Schwarzkopf Professional has taken male grooming to a whole new level, offering its perfect solutions for all the hair care & styling demands any modern man could ask for. The line comes with a sharp assortment in a new design consisting of six care and three styling products and will be available from May 2014 in Schwarzkopf Professional Partner Salons.


3DMEN is the ultimate collection for every man, each care product matches the three key performance dimensions of men’s hair care following the principles of the [3D] Tricho-System; the knowledge of hair, scalp and roots whilst the new and innovative styling assortment delivers maximum styling results with the three key performance dimensions of male styling: [1] hold, [2] texture and [3] definition.


Getting your look right, just got easy!


Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.