Hairdressing News from Schwarzkopf Professional


Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Schwarzkopf Professional News


With the trend for cool blonde looks showing no sign of slowing down, we understand how important it is, for both hairdressers and clients alike, to achieve and maintain a true, clear blonde – which is why we have created GOODBYE YELLOW!

GOODBYE YELLOW is our first highly-pigmented, neutralising wash. Free from SLS/SLES sulfates, GOODBYE YELLOW provides gentle cleansing and anti-yellow action with an instant tonal deposit that counteracts and neutralises underlying warm tones.

For hairdressers, GOODBYE YELLOW provides simple and quick in-salon toning services with pigmented care – ideal for neutralising, pre-toning or colour corrections. For clients, it delivers the perfect solution for at-home blonde maintenance – refreshing cool blonde looks in-between salon visits.

Discover the full benefits of GOODBYE YELLOW and explore the cooler than cool blonde looks today!

Mad About Curls & Waves


For decades, smooth, straight hair has been the look. But not anymore! Times have changed and the world is moving towards total authenticity. More than ever before, people are feeling empowered to be unique, to embrace their personality and natural beauty – it’s time to celebrate every hair texture and be Mad About Curls & Waves!

Times have changed and the world is moving towards total authenticity – people are feeling more empowered to be unique, to embrace their personality and natural beauty than ever before – it’s time to celebrate every hair texture and be Mad About Curls & Waves!

At Schwarzkopf Professional, we understand that each individual hair type has unique characteristics, from shape and density to thickness, length and condition. The right treatment, provided by a curls expert, will change the life of any girl with textured hair.


Mad About Curls & Waves is infused with cutting-edge Aquarine Complex – a combination of product-specific care ingredients that:

  • Strengthen the hair
  • Intensively moisturise
  • Provide heat protection**
  • Ensure up to 96% less breakage**
  • Ensure up to 94% less split ends**
  • Wraps every strand in a ‘care shield’ for touchable definition

What are you waiting for? Enjoy the benefits of effortless care and styling routines, both in-salon and at home by exploring the full Mad About Curls & Waves range today!


Keep up on social media via the #MadAbout #Curls #Waves hashtags.

**when used as a holistic care & style regime


IGORA ROYAL has brought hairdressers true colour in high-definition for over 50 years, but now it’s time to live life in even more colour, as we introduce the IGORA #RoyalTakeOver!

For the first time ever, three of the world’s best colourists have been paired with three industry influencers to take over the Schwarzkopf Professional colour labs. Each team will create their own unique colour creations – paving the way for true innovation and creativity.

Schwarzkopf Professional Colour Ambassador, Lesley Jennison and Brazilian Colour Specialist, Jean Philippe Santos make up the first IGORA #RoyalTakeOver team – Dusted Rouge.

The Dusted Rouge collection offers an authentic, yet sophisticated take on reds, with six unpolished shades, from barely-there red hues, to deep shaded vintage tones. Discover the two new in-salon colour services which have been developed to create the key looks: Deep Rouge Extravaganza and Pastel Rouge Allure.

Explore the Dusted Rouge shade collection and check out the IGORA #RoyalTakeOver website for advice, inspiration and interviews!

IGORA #RoyalTakeOver Dusted Rouge
Schwarzkopf Professional 120


Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!

With innovation deeply rooted in its DNA, Schwarzkopf Professional have continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!

Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…

…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way

2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!


This season, Essential Looks is reviving and celebrating the most iconic cut, colour and styling looks from past Essential Looks Collections. Inspired by the #throwback fashion movement, we are bringing the most Iconic looks to the forefront once again – showing that they are still just as relevant today as they ever were.


“ICONS NEVER DIE. They influence, they inspire, they are relevant, they are everlasting both in the past, today and in the future. So, let’s celebrate 20 years of Essential Looks. Be prepared – it’s throwback season – but the best is yet to come!”

Schwarzkopf Professional’s International Creative Director, Simon Ellis.


Each of the eight iconic looks have a place in today’s salons, with the commercial interpretation ready for daily client wear. Discover these iconic looks in all their glory:


STARLET (2005) | OUT OF SHAPE (2009) | NEO COUTURE (2012) | ELECTRIC YOUTH (2013) | ROK CHIK (2015) | HIPPI GLAM (2015) | URBAN SPORTS (2016) | OPULENT (2017)


Be inspired by the #throwback movement and explore the IKONIC Collection today!

Essential Looks
IGORA ColorWorx


Achieve a new level of vibrancy and create head-turning colour with the four new IGORA ColorWorx INTENSE shades.


Complementing the existing IGORA ColorWorx CONCENTRATES range, the NEW IGORA ColorWorx INTENSE range is available in four outrageously bold shades: Mauve, Fuchsia, Turquoise and Coral. These intense fashion colours allow hairdressers to offer a striking colour palette to their more daring clients.


Social Media influencer and Californian hair artist, Jeffrey Robert, has worked in collaboration with Schwarzkopf Professional to show us the creative potential of the new IGORA ColorWorx INTENSE shades by creating two new on-trend looks:


#MERMAIDHAIR – An electric take on a popular trend, this look is created by blending two intense shades; Mauve and Turquoise.


#PEEKABOOHAIR – Go bold and bright with this daring new look, created using three intense shades; Coral, Mauve and Fuchsia.


Discover your #InnerArtist and explore the complete IGORA ColorWorx INTENSE range today!  


BC Scalp Genesis is the first detoxifying scalp system from Schwarzkopf Professional which instantly rebalances the scalp, whilst at the same time, helps to secure the hair quality for the future.


A healthy scalp condition supports healthy hair growth and is the first step to achieving beautiful hair. The new BC Scalp Genesis range is specifically designed to tackle scalp imbalances such as oily scalps, sensitive scalps, dandruff prone scalps and hair loss and helps to secure the future condition of both the hair and scalp.


The range includes a unique technology which helps to counteract the stress that modern day living can have on scalp and hair. The vitamin-boosted formula instantly rebalance the scalp and restore its protective barriers, while the StemCode™ Complex helps to maintain healthy hair growth by forming a protective shield around the stem and bulb.


The new BC Scalp Genesis assortment offers a holistic, silicone-free product range which targets specific scalp types:

Find your individual scalp detox therapy from BC Scalp Genesis now!  

BC Scalp Genesis
Strong Bonds


Schwarzkopf Professional is continuing the Strong Bonds success story with a new category of Premium Bonding Colour Services.


Empowering hairdressers to meet the demand for a variety of colour transformations, Schwarzkopf Professional has now integrated its cutting-edge Fibre Bond Technology into NEW IGORA ROYAL Fashion Lights and NEW IGORA Vario Blond.


NEW IGORA Vario Blond is the first holistic lightening range from IGORA, designed to reduce hair breakage significantly*, whilst offering up to 8 levels of lift – enabling endless blonde transformations.


NEW IGORA ROYAL Fashion Lights is the first Trend and Bond fashion colour service from IGORA. The colour crème, that provides lifting and toning in one step, offers vibrant fashion colours without comprising on hair quality.


Lightening or colouring the hair without Fibre Bond Technology can weaken the bonds within the hair structure, leading to damaged hair fibres and hair breakage. However, with the integrated Fibre Bond Technology the active ingredients penetrate deep into the hair and create a layer around the hair bonds. Due to this ‘bodyguard function’, most bonds survive the chemical process, keeping the hair strong and full of elasticity.


Keep up with the Strong Bonds Movement and explore the new Premium Bonding Colour Service today!


*Vario Blond with integrated Strong Bond Technology vs. lightening service without Strong Bond Technology.


Schwarzkopf Professional’s versatile styling range, OSiS+, introduces six new summer street styles, inspired by the creative minds of Schwarzkopf Professional’s Global Styling Ambassador, Richard Ashforth and International Hair Artist & Educator, Mikey Henger.


Known for authentic raw and edgy looks, the OSiS+ Made to Create styling collection continues to push boundaries both in the salon and at home – made to create truly individual signature styles. From laid-back waves and curls to smooth, slicked-back wet-look hair, these new summer looks reflect the latest hair trends through wearable styles.


Made up of fashion bloggers, hair artists and industry models, the OSiS+ Crew welcomes the newest recruits, Jonathan Bellini, Giannina Petrović, Miranda Marquez and Teun Koeman to their team. Check out their new summer styles, as they show us how to recreate their looks at home:

So, whether it's the beach-inspired wet look, or the soft texture of waves and curls, OSiS+ is on hand to help you create your own signature styles. Discover the full OSiS+ product range and check-out the create the look tutorials today!



IGORA ROYAL ABSOLUTES – the colour range designed for mature hair – has added four new age defying colours to their existing range of 20 shades.


The new shades offer 100% white coverage, intense colour results and powerful conditioning, ensuring the most natural and flattering results. The colour direction of the new shades includes three cool and beige tones, as well as a bestselling chocolate blonde.


IGORA ROYAL ABSOLUTES includes a Pro-Age Complex, which contains a long-chain care polymer that adheres to the surface of the hair cuticle. This gives the hair an even surface, which creates a sleek and shiny appearance.


Discover the age-defying ABSOLUTES range and explore all 24 shades today!


Reset your hair and rotate your wash with Schwarzkopf Professional’s first ever BC Micellar Cleansing Conditioner! Striking the perfect balance between cleansing and conditioning, these Cleansing Conditioners allow a gentle hair wash, without the intensity of a shampoo.


Designed to be used every third wash, the mild, sulfate-free formula gently cleanses and protects all hair types in one easy step. Select your choice of Cleansing Conditioners from the Repair Rescue, Color Freeze and Moisture Kick range – use between your usual shampoo and conditioner routine, this will ensure the natural oils in the scalp have the chance to be restored.


Micellar Technology is well known in the skincare industry and has excellent, yet gentle cleansing properties. The built-in formula contains mild surfactants which can cluster and lift dirt, oil and impurities together, allowing them to be transported through the water for a gentle cleansing experience.


Rethink your hair care routine and discover the benefits of BC Micellar Cleansing Conditioners - Repair Rescue, Color Freeze and Moisture Kick.

BC Cleansing Conditioners
IGORA ROYAL Opulescence


IGORA ROYAL Opulescence brings the next big beauty and fashion trend to hair with six opulent, yet muted shades inspired by Renaissance art.


From Haute Couture to High Street, rich and luxurious colours dominate this season and now Schwarzkopf Professional partner salons can embrace the trend too. As seen in the latest Essential Looks Collection, from Velvet Slate to Golden Dawn there’s a perfect shade for every client!


Combining inspiration from Renaissance art and royal fashion, these opulent shades and illumination techniques create a depth of colour with 3D effects.


“It’s unlike anything in the existing portfolio, these brand-new shades offer the most incredibly rich and sophisticated tones that are going to be an absolute hit with my clients” comments Lesley Jennison, Global Colour Ambassador for Schwarzkopf Professional.


Get inspired by the Renaissance in colour and explore the new IGORA ROYAL Opulescence today!


On Monday 10th of April, Schwarzkopf Professional officially opened their first Trend Lab facility in Hamburg, Germany!


The Trend Lab allows Schwarzkopf Professional to respond quickly to the latest trends spotted in the industry. The in-house professional studio provides hairdressers around the globe with instant hairdressing inspiration, in real time.


Celebrating hairdressing through inspiration and education, hairdressers can expect real trends executed on live models, via engaging how-to tutorials and product demonstrations on Schwarzkopf Professional’s social media channels. As well as through hairdresser-led webinars, available for registered users on


“The Schwarzkopf Professional Trend Lab is a real step change in digital delivery. It is a brand-new channel that gives us the opportunity to capture, connect and deliver education-based, real time hair and fashion trends, as they happen.”


Simon Ellis – International Creative Director | Schwarzkopf Professional


The Trend Lab is an inspirational environment that blends the refined setting of a premium loft-style salon together with a cutting-edge photography studio. Every attention to detail has been considered to create a dynamic and intuitive environment. Beautiful vintage wood has been used throughout the flexible interior, alongside a carefully selected range of interchangeable backdrops and accessories, suitable for any one of Schwarzkopf Professional’s brands to use.


The opening night hosted several VIP guests – a selective audience of international trend watchers, hairdressing experts plus research and development specialists – who enjoyed an up close and personal catwalk show, presented by Schwarzkopf Professional’s Global Ambassadors, Tyler Johnston and Lesley Jennison.


The Ambassadors teamed up with digital influencers Mikey Henger and Jeffrey Robert to reveal the latest hair trends through an impressive line-up of commercially relevant INSTA-looks showcased on several models; including fashion bloggers Frida Mindt and Pola Fendel. Receiving a full colour and styling service, our star bloggers walked the catwalk to present their viral, on-trend looks, created with the latest Schwarzkopf Professional products.


Stay ahead of the curve and feed your passion for hairdressing with inspiring new content every day on Schwarzkopf Professional’s social media channels. All you need to do is follow @schwarzkopfpro on Instagram, YouTube, Facebook, Twitter!

OSiS+ Session Label


Enter the world of OSiS+ Session Label and explore iconic styling for style icons. Combining state-of-the-art technologies with the finest ingredients, this new range delivers fantastic results for the most style savvy clients.


Schwarzkopf Professional’s premium assortment consists of 9 iconic products delivering SUPER styling performance. Each SUPER light formula dries instantly, gives weightless shine or matte results, with precise hold and volume without overburdening the hair for SUPER LIGHT, SUPER DRY, SUPER FINE, SUPER PRECISE and SUPER AIRY styling results.


“OSiS+ Session Label is perfect for creating this season’s most coveted catwalk looks and finishes… whether it’s texture and matte undone looks, curl, movement or full-bodied volume with texture, all of the new products give these must-have styles the on-trend natural-looking edge.”


Richard Ashforth | Global Styling Ambassador


Inspired by beauty care, Schwarzkopf Professional have launched four all new products as part of the upgraded range, each formulated to give hair different types of texture:


Powder Cloud
An advanced SUPER FINE sprayable powder infused with Lava Rock, which creates precise volume instantly without overburdening the hair. The innovative pump function, allows for ultra-precise direct application with perfect dosage control.

Miracle 15
A SUPER VERSATILE styling balm with 15 benefits that prime, protect, define, control and add shine to the hair for an enhanced styling routine.


Crystal Gel
A SUPER CONCENTRATED gel infused with Crystal Rock Extract produces radically defined textures with strong hold control; unlike any other conventional gel, it offers a dry hair feeling.


Coal Putty
A SUPER ROUGH styling paste containing Activated Charcoal creates a no-shine matte effect, for medium hold raw looks with zero greasiness.


So, what are you waiting for? Meet the needs of your most sophisticated clientele and boost your salon retail business with textures and formulations your clients will not find in retail…


Bridging the gap between the fashion catwalk and high street, this season’s Essential Looks: Modern Ikon Collection, draws inspiration from culture, history and art to provide three distinctive new trends: OPULENT, BEAT ICON and COLORAMA.


OPULENT: Sultry, seductive and sophisticated, high-octane glamour has ruled the runways this season and is set to be huge in 2017. We’ve taken this 1950s silver screen siren inspired look and given it a thoroughly modern twist. Get inspired by the luxurious, opulent colours of the new IGORA ROYAL Opulescence range, whilst embracing the feminine curls and voluminous waves, created by Curl Honey and Bouncy Curls from the OSiS+ styling range.


BEAT ICON: From the eternal fascination of icons from the early 60s, spanning James Dean swagger to Andy Warhol and Velvet Underground cool, BEAT ICON is reminiscent of the looks that defined a generation. BEAT ICON utilises the BLONDME colour palette for maximum colour customisation. To complete the iconic look, hair is given weightless texture and a polished finish with a combination of OSiS+ Session Label Super Dry Flex and Powder Cloud.


COLORAMA: Combining the rebellious attitude of punk with colour-popping hues, COLORAMA features a style for the non-conformist. Intermixable bold statement colours from IGORA ColorWorx create playful effects in a colour clash of neon shades. Textured, random shapes give a post punk DIY feel, as OSiS+ and OSiS+ Session Label styling products support a ‘rough and ready’ finish.



Take a minute to explore all the looks from our MODERN IKON COLLECTION

Essential Looks 1:2017

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.