Hairdressing News from Schwarzkopf Professional

NEWS

Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Schwarzkopf Professional News
BC Bonacure Microsite

BELIEVE IN CONFIDENCE WITH THE BC BONACURE WEBSITE

It’s time to discover the new BC Bonacure range and explore the dedicated BC Bonacure website.


Delve into the world of Hair Care and find the perfect treatments, customised for every hair type. With breakthrough Micellar Technology, this new range, containing skincare-inspired ingredients, will give you the confidence to look and feel beautiful.


Meet our four influential social stars, as they share their haircare secrets and dilemmas, and test out the latest BC products. Caroline Silta, Alexandra Pereira, Sendi Skopliak and Juli Mery give us their insights on what beauty means to them and why their hair gives them confidence.


So what are you waiting for, check out the BC Bonacure website today!

IT’S TIME TO REDEFINE VOLUME WITH OSiS+ MADE TO GO HIGHER

We’re lifting the lid on voluminous hair with the launch of OSiS+ MADE TO GO HIGHER: a new range of mousses that allow hairdressers and their clients to create durably beautiful and bespoke volume looks!


Continuing to stay one step ahead of emerging viral trends, the latest look-based styling collection from OSiS+ means that the biggest volume trends are easy to achieve.


Using the three high-performing, state-of-the-art mousses, Schwarzkopf Professional Global Styling Ambassador Richard Ashforth has created three new looks to reflect the versatility of the range:

  • Quiffed – with OSiS+ Grip: Create massive volume and glamorous high-hold looks
  • Glunge – with OSiS+ Fab Foam: A classic hold mousse for texturised results
  • Freeflow – with OSiS+ Topped Up: Perfect for creating natural-looking volume

“Volume is a great way to make a statement, whether minimal and smooth, natural and free-flowing or something bigger and bolder. The OSiS+ MADE TO GO HIGHER product range delivers volume in every form, to suit every possible taste!” – Richard Ashforth

 

Be inspired to go higher, and discover the OSiS+ MADE TO GO HIGHER range today!

OSiS+ Made to go Higher
IGORA #RoyalTakeOver Disheveled Nudes

TREND ALERT: IGORA #ROYALTAKEOVER DISHEVELED NUDES

Throughout 2018, the IGORA #RoyalTakeOver sees three of the most inspiring digital hairdressing influencers team-up with three of the world's leading session colourists. In January, the IGORA #RoyalTakeOver bought us DUSTED ROUGE, where UK-based, Schwarzkopf Professional Colour Ambassador, Lesley Jennison and Brazilian Colour Specialist, Jean Philippe Santos joined forces to re-invent reds.

 

Now the IGORA #RoyalTakeOver co-creation story continues with DISHEVELED NUDES; a collection of new nude tones that push the powdery colour palette to the edge by adding contrast and character…


DISHEVELED NUDES has been co-created by Australian-based, International Schwarzkopf Professional Ambassador, Matt Clements and Spanish Colour Visionnaire and member of X-Presion Creativos, Jorge Cáncer. Their combined inspiration and creative process allowed them to develop a new take on nude tones: vanguard nuances with tarnished blues and greens full of character keep the shades strong and edgy, yet still soft at the same time… a perfect take on the modern nude.


Discover the inspirational looks created with the DISHEVELED NUDES shades today!

REBALANCE YOUR HAIR AND MIND WITH NEW OIL ULTIME

The daily pressures of life can have a negative effect on physical and mental well-being, leading to stress, headaches and fatigue. More and more, individuals are turning to the healing power of Essential Oils to balance the mind, body and spirit. To offer an oasis of harmony away from everyday stresses we have launched our new premium hair care brand powered by oils, Oil Ultime.


Inspired by modern aromatherapy, Oil Ultime has been developed with precious Essential Oils as well as 100% natural, purified oils to REbalance and REilluminate hair, scalp and mind.


The in-salon Harmony Ceremony is a sensorial journey based on aromatherapy that combines Essential Oils with an exfoliating scalp massage to beautify hair and balance the mind.


Each in-salon ceremony is combined with the Oil Ultime Oil-In-Scrub, which contains luxurious Lotus Flower Extract and precious Argan Shell particles to remove impurities and release clogged up pores.


For beauty that radiates from the inside out, hair is then cleansed and beautified with high-performing, yet lightweight oil formulas for either fine to medium hair (Oil Ultime Marula & Rose Oil range) or medium to coarse hair (Oil Ultime Argan & Barbary Fig Oil range).


Finally, as a finishing touch, a complementary Oil Ultime Finishing Oil is selected to complete the service, leaving hair illuminated with radiant shine and sublime softness.


Find your inner and outer beauty with Oil Ultime today.

Oil Ultime
GOODBYE YELLOW

IT'S TIME TO SAY GOODBYE YELLOW

With the trend for cool blonde looks showing no sign of slowing down, we understand how important it is, for both hairdressers and clients alike, to achieve and maintain a true, clear blonde – which is why we have created GOODBYE YELLOW!


GOODBYE YELLOW is our first highly-pigmented, neutralising wash. Free from SLS/SLES sulfates, GOODBYE YELLOW provides gentle cleansing and anti-yellow action with an instant tonal deposit that counteracts and neutralises underlying warm tones.


For hairdressers, GOODBYE YELLOW provides simple and quick in-salon toning services with pigmented care – ideal for neutralising, pre-toning or colour corrections. For clients, it delivers the perfect solution for at-home blonde maintenance – refreshing cool blonde looks in-between salon visits.


Discover the full benefits of GOODBYE YELLOW and explore the cooler than cool blonde looks today!

INTRODUCING OUR 1st HOLISTIC CARE AND STYLING BRAND DEDICATED TO TEXTURED HAIR

For decades, smooth, straight hair has been the look. But not anymore! Times have changed and the world is moving towards total authenticity. More than ever before, people are feeling empowered to be unique, to embrace their personality and natural beauty – it’s time to celebrate every hair texture and be Mad About Curls & Waves!
 

At Schwarzkopf Professional, we understand that each individual hair type has unique characteristics, from shape and density to thickness, length and condition. The right treatment, provided by a curls expert, will change the life of any girl with textured hair.

 

Mad About Curls & Waves is infused with cutting-edge Aquarine Complex – a combination of product-specific care ingredients that:

  • Strengthen the hair
  • Intensively moisturise
  • Provide heat protection**
  • Ensure up to 96% less breakage**
  • Ensure up to 94% less split ends**
  • Wraps every strand in a ‘care shield’ for touchable definition

What are you waiting for? Enjoy the benefits of effortless care and styling routines, both in-salon and at home by exploring the full Mad About Curls & Waves range today!

 

Keep up on social media via the #MadAbout #Curls #Waves hashtags.


**when used as a holistic care & style regime

Mad About Curls & Waves
IGORA #RoyalTakeOver Dusted Rouge

GET READY FOR THE IGORA #ROYALTAKEOVER

IGORA ROYAL has brought hairdressers true colour in high-definition for over 50 years, but now it’s time to live life in even more colour, as we introduce the IGORA #RoyalTakeOver!


For the first time ever, three of the world’s best colourists have been paired with three industry influencers to take over the Schwarzkopf Professional colour labs. Each team will create their own unique colour creations – paving the way for true innovation and creativity.


Schwarzkopf Professional Colour Ambassador, Lesley Jennison and Brazilian Colour Specialist, Jean Philippe Santos make up the first IGORA #RoyalTakeOver team – Dusted Rouge.


The Dusted Rouge collection offers an authentic, yet sophisticated take on reds, with six unpolished shades, from barely-there red hues, to deep shaded vintage tones. Discover the two new in-salon colour services which have been developed to create the key looks: Deep Rouge Extravaganza and Pastel Rouge Allure.


Explore the Dusted Rouge shade collection and check out the IGORA #RoyalTakeOver website for advice, inspiration and interviews!

SCHWARZKOPF PROFESSIONAL CELEBRATE 120 YEARS OF REINVENTING HAIR!

Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!


With innovation deeply rooted in its DNA, Schwarzkopf Professional have continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!


Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…


…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way


2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!

Schwarzkopf Professional 120
IGORA ColorWorx

CREATE HEAD-TURNING COLOUR WITH NEW IGORA COLORWORX INTENSE!

Achieve a new level of vibrancy and create head-turning colour with the four new IGORA ColorWorx INTENSE shades.

 

Complementing the existing IGORA ColorWorx CONCENTRATES range, the NEW IGORA ColorWorx INTENSE range is available in four outrageously bold shades: Mauve, Fuchsia, Turquoise and Coral. These intense fashion colours allow hairdressers to offer a striking colour palette to their more daring clients.

 

Social Media influencer and Californian hair artist, Jeffrey Robert, has worked in collaboration with Schwarzkopf Professional to show us the creative potential of the new IGORA ColorWorx INTENSE shades by creating two new on-trend looks:

 

#MERMAIDHAIR – An electric take on a popular trend, this look is created by blending two intense shades; Mauve and Turquoise.

 

#PEEKABOOHAIR – Go bold and bright with this daring new look, created using three intense shades; Coral, Mauve and Fuchsia.

 

Discover your #InnerArtist and explore the complete IGORA ColorWorx INTENSE range today!  

BC SCALP GENESIS: YOUR INDIVIDUAL SCALP DETOX THERAPY

BC Scalp Genesis is the first detoxifying scalp system from Schwarzkopf Professional which instantly rebalances the scalp, whilst at the same time, helps to secure the hair quality for the future.

 

A healthy scalp condition supports healthy hair growth and is the first step to achieving beautiful hair. The new BC Scalp Genesis range is specifically designed to tackle scalp imbalances such as oily scalps, sensitive scalps, dandruff prone scalps and hair loss and helps to secure the future condition of both the hair and scalp.

 

The range includes a unique technology which helps to counteract the stress that modern day living can have on scalp and hair. The vitamin-boosted formula instantly rebalance the scalp and restore its protective barriers, while the StemCode™ Complex helps to maintain healthy hair growth by forming a protective shield around the stem and bulb.

 

The new BC Scalp Genesis assortment offers a holistic, silicone-free product range which targets specific scalp types:

Find your individual scalp detox therapy from BC Scalp Genesis now!  

BC Scalp Genesis
Strong Bonds

STRONG BONDS COLOUR TRANSFORMATION

Schwarzkopf Professional is continuing the Strong Bonds success story with a new category of Premium Bonding Colour Services.

 

Empowering hairdressers to meet the demand for a variety of colour transformations, Schwarzkopf Professional has now integrated its cutting-edge Fibre Bond Technology into NEW IGORA ROYAL Fashion Lights and NEW IGORA Vario Blond.

 

NEW IGORA Vario Blond is the first holistic lightening range from IGORA, designed to reduce hair breakage significantly*, whilst offering up to 8 levels of lift – enabling endless blonde transformations.

 

NEW IGORA ROYAL Fashion Lights is the first Trend and Bond fashion colour service from IGORA. The colour crème, that provides lifting and toning in one step, offers vibrant fashion colours without comprising on hair quality.

 

Lightening or colouring the hair without Fibre Bond Technology can weaken the bonds within the hair structure, leading to damaged hair fibres and hair breakage. However, with the integrated Fibre Bond Technology the active ingredients penetrate deep into the hair and create a layer around the hair bonds. Due to this ‘bodyguard function’, most bonds survive the chemical process, keeping the hair strong and full of elasticity.

 

Keep up with the Strong Bonds Movement and explore the new Premium Bonding Colour Service today!

 

*Vario Blond with integrated Strong Bond Technology vs. lightening service without Strong Bond Technology.

COOL SUMMER STREET STYLES FROM OSiS+

Schwarzkopf Professional’s versatile styling range, OSiS+, introduces six new summer street styles, inspired by the creative minds of Schwarzkopf Professional’s Global Styling Ambassador, Richard Ashforth and International Hair Artist & Educator, Mikey Henger.

 

Known for authentic raw and edgy looks, the OSiS+ Made to Create styling collection continues to push boundaries both in the salon and at home – made to create truly individual signature styles. From laid-back waves and curls to smooth, slicked-back wet-look hair, these new summer looks reflect the latest hair trends through wearable styles.

 

Made up of fashion bloggers, hair artists and industry models, the OSiS+ Crew welcomes the newest recruits, Jonathan Bellini, Giannina Petrović, Miranda Marquez and Teun Koeman to their team. Check out their new summer styles, as they show us how to recreate their looks at home:

So, whether it's the beach-inspired wet look, or the soft texture of waves and curls, OSiS+ is on hand to help you create your own signature styles. Discover the full OSiS+ product range and check-out the create the look tutorials today!

OSiS+
IGORA ROYAL ABSOLUTES

NEW AGE DEFYING COLOURS FROM IGORA ABSOLUTES

IGORA ROYAL ABSOLUTES – the colour range designed for mature hair – has added four new age defying colours to their existing range of 20 shades.

 

The new shades offer 100% white coverage, intense colour results and powerful conditioning, ensuring the most natural and flattering results. The colour direction of the new shades includes three cool and beige tones, as well as a bestselling chocolate blonde.

 

IGORA ROYAL ABSOLUTES includes a Pro-Age Complex, which contains a long-chain care polymer that adheres to the surface of the hair cuticle. This gives the hair an even surface, which creates a sleek and shiny appearance.

 

Discover the age-defying ABSOLUTES range and explore all 24 shades today!

INTRODUCING OUR BRAND-NEW RANGE OF MICELLAR CLEANSING CONDITIONERS

Reset your hair and rotate your wash with Schwarzkopf Professional’s first ever BC Micellar Cleansing Conditioner! Striking the perfect balance between cleansing and conditioning, these Cleansing Conditioners allow a gentle hair wash, without the intensity of a shampoo.

 

Designed to be used every third wash, the mild, sulfate-free formula gently cleanses and protects all hair types in one easy step. Select your choice of Cleansing Conditioners from the Repair Rescue, Color Freeze and Moisture Kick range – use between your usual shampoo and conditioner routine, this will ensure the natural oils in the scalp have the chance to be restored.

 

Micellar Technology is well known in the skincare industry and has excellent, yet gentle cleansing properties. The built-in formula contains mild surfactants which can cluster and lift dirt, oil and impurities together, allowing them to be transported through the water for a gentle cleansing experience.

 

Rethink your hair care routine and discover the benefits of BC Micellar Cleansing Conditioners - Repair Rescue, Color Freeze and Moisture Kick.

BC Cleansing Conditioners
IGORA ROYAL Opulescence

IGORA ROYAL OPULESCENCE: THE RENAISSANCE OF COLOUR

IGORA ROYAL Opulescence brings the next big beauty and fashion trend to hair with six opulent, yet muted shades inspired by Renaissance art.

 

From Haute Couture to High Street, rich and luxurious colours dominate this season and now Schwarzkopf Professional partner salons can embrace the trend too. As seen in the latest Essential Looks Collection, from Velvet Slate to Golden Dawn there’s a perfect shade for every client!

 

Combining inspiration from Renaissance art and royal fashion, these opulent shades and illumination techniques create a depth of colour with 3D effects.

 

“It’s unlike anything in the existing portfolio, these brand-new shades offer the most incredibly rich and sophisticated tones that are going to be an absolute hit with my clients” comments Lesley Jennison, Global Colour Ambassador for Schwarzkopf Professional.

 

Get inspired by the Renaissance in colour and explore the new IGORA ROYAL Opulescence today!

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.