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Hairdressing News from Schwarzkopf Professional

NEWS

Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Schwarzkopf Professional News
BC Bonacure Heroes

THE BC BONACURE STORY CONTINUES WITH FOUR BRAND NEW HAIRCARE HEROES

Schwarzkopf Professional's leading haircare brand BC Bonacure has launched four new hero products. Formulated with skincare-inspired technology, the latest heroes have been created to meet the needs of the latest trends so that hairdressers and their clients can continue to #BELIEVEINCONFIDENCE.

 

BC Bonacure’s problem-solving ranges have been extended to provide four targeted haircare heroes for glossing, pigmented care, layering and blow-dry repair:

 

1. BC Bonacure UV Filter Color Freeze Liquid Shine – for coloured and highlighted hair, this is a weightless serum, formulated with the colour glossing trend in mind.

 

2. BC Bonacure pH 4.5 Color Freeze Chocolate Micellar Shampoo – for coloured or natural brunette hair, this gentle, pigmented shampoo intensifies and enhances brown bases.

 

3. BC Bonacure Keratin Smooth Perfect Duo Layering – a frizz-taming duo, formulated for thick and frizzy hair types to meet the latest layering trend.

 

4. BC Bonacure Peptide Repair Rescue Blow Defense – for damaged, distressed hair, this is a rich restorative strengthening cream, that repairs medium to coarse hair whilst blow-drying.

 

With one BC Bonacure hero dedicated to each haircare need, salon clients can enjoy even more in-salon services and bespoke regimes at home with personalised product combinations.

 

Check out the full BC Bonacure range today!

ESSENTIAL LOOKS: CREATING TOMORROW'S HAIR TODAY COLLECTION

Introducing the latest trends from Schwarzkopf Professional's Essential Looks. This season’s hair and fashion trends are all about motion, emotion and self-expression! In our brand new spring/summer 1:2019 collection, these looks have been interpreted by top global hair gurus – ready for right now.

 

The Creating Tomorrow’s Hair Today Collection showcases 10 looks across three cutting-edge trends:

 

Feminine Active is all about making athleisure feminine, through delicate layered looks with asymmetrical cuts, undone do's, minimal make-up and maximum fun.

 

Luxe Vibe brings 80s power-dressing back, using big hair and balayage contouring to create empowered glam looks that are big, bold, brainy and brash.

 

Self-Made Youth breaks the mould with edgy, in-your-face looks that celebrate uniqueness, diversity and self-expression.

 

Spark your creativity with the Creating Tomorrow's Hair Today Collection!

Essential Looks
IGORA VIBRANCE

CREATE TOMORROW'S COLOUR VIBRANCY TODAY

Here at Schwarzkopf Professional, we continuously strive to deliver high-performing, versatile product ranges and now thanks to innovative new technologies and consistencies, the demi-permanent IGORA VIBRANCE range can do even MORE!

 

The state of the art moisturising demi-permanent hair colour – with a liquid formula that can turn into a gel or a cream – means that clients can expect MORE and hairdressers can deliver MORE…

 

…MORE Performance, MORE Convenience, MORE Versatility, MORE Choice!

 

The Moisture Protecting Complex with AQUAXYL™ Technology controls the hair’s inner moisture level to stabilise the internal structure of each hair fibre. This protects against hair breakage and creates a clean canvas for an even colour result, with a vibrant shine!

 

The assortment now contains 68 IGORA VIBRANCE colour shades, including IGORA VIBRANCE Clear 0-00; a non-pigmented formulation that can be used for a stand-alone gloss upgrade, after every colour service, or to dilute IGORA VIBRANCE shades to reduce depth, intensity and to create pastel tones.

 

For clients who want to try a fresh new look without the permanent commitment, IGORA VIBRANCE offers MORE salon business opportunities through bespoke, tailor-made services…

 

Discover the versatile looks of IGORA VIBRANCE today!

REDEFINE HOLD WITH NEW OSiS+ SESSION LABEL SUPER DRY MEMORY NET

Hair artists and clients alike can now discover a new type of hold as the OSiS+ Session Label brand welcomes a new styling hero to its portfolio: OSiS+ Session Label Super Dry Memory Net.

 

OSiS+ Session Label Super Dry Memory Net is a super concentrated hairspray that dries in an instant but stays malleable. This innovative new generation hairspray allows hair to be brushed through, whilst still holding its shape – perfect for hairdressers wanting to achieve the ultimate in invisible styling.

 

For a flexible yet durable hold – with an ultra-long-lasting memory effect – the clever spray system disperses the highly-concentrated formula onto the hair in a unique way for a completely new type of hold. Microscopic droplets of hairspray dry in an instant forming an extremely fine and flexible net on the hair for durable control. Plus, thanks to the concentrated formula, less product is needed to achieve the same hold compared to a conventional hairspray.

 

“The thing that makes OSiS+ Session Label Super Dry Memory Net AMAZING is the application; when you apply the product it's very lightweight... it dries instantly with a super dry texture. It's also flexible, so when you brush the hair out you can easily remould the shape...”

 

– Schwarzkopf Professional Global Session Ambassador, Tyler Johnston

 

Check out the styling potential of OSiS+ Session Label Memory Net today!

OSiS+ Session Label Memory Net
IGORA #RoyalTakeOver Lucid Nocturnes

IGORA #ROYALTAKEOVER LUCID NOCTURNES

2018 has been the year of co-labs for Schwarzkopf Professional! After opening the doors to our IGORA ROYAL colour labs, we've already seen two amazing IGORA #RoyalTakeOver collaborations – Dusted Rouge and Disheveled Nudes.

 

Now it's time for Schwarzkopf Professional North American Colour Director, Rossa Jurenas (@rossajurenas) and Californian colour-trendsetter, Linh Phan (@Bescene) to take back the night with their seductive Lucid Nocturnes tones.

 

Lucid Nocturnes is a collection of six deep and seductive, highly-pigmented, midnight shades with a punky twist and radiant finish. The combined creative influence from both Rossa Jurenas and Linh Phan have paved the way for a modern take on darker tones with gothic nuances and vibrant contrasts.

 

Delve into the Lucid Nocturnes shade collection and get inspired by our latest edgy collaboration from the colour lab!

ESSENTIAL LOOKS: #REDEFINING YOU COLLECTION

All eyes are on the brand new hair and fashion trends from Schwarzkopf Professional's 2:2018 Essential Looks Collection; this season is all about the individual as Schwarzkopf Professional celebrates your YOUniverse in a special MAKEOVER edition…

 

Thanks to Schwarzkopf Professional’s collaboration with Global Influencers and International Hair Gurus – combined with a stripped-back, digital-first approach – this Essential Looks collection is truly REdefining the way hairdressers and their clients interact with the latest hair and fashion trends.

 

This season's collection showcases six stunning looks across three on-point trends:

 

#globaltribe is all about showcasing the individual – think global natives meets eastern influences with a folklore twist.

 

#newformal is a contemporary take on power dressing and strict styling, with oversized silhouettes, block colouring and precision cutting.

 

#lucidnocturnes continues the power of the co-lab, as two more industry trend-setters give their take on seductive midnight colours that shine through the night.

 

It’s time to explore your YOUniverse with the #REdefining YOU Collection!

Essential Looks
BC Fibre Clinix

EXPERIENCE OUR MOST POWERFUL REPAIR PERFORMANCE EVER

BC Fibre Clinix answers the need for a totally customisable salon-exclusive regime that targets all hair types. The Triple Bonding and C21 Technology within BC Fibre Clinix, combined with a new range of hyper-customisable Boosters, allows hairdressers to create bespoke, tailor-made salon services for their clients.

 

Hairdressers can easily CLEANSE, TREAT and BOOST their client's hair, to fundamentally transform the hair fibre back to perfectly healthy virgin properties*.

 

CLEANSE with BC Fibre Clinix Tribond Shampoo
A gentle, yet effective cleansing shampoo for all hair types that prepares the hair structure for a personalised BC Fibre Clinix Treatment.

 

TREAT with BC Fibre Clinix Tribond Treatment for coarse or fine hair
A choice of two BC Fibre Clinix treatments that reconnect the inner hair structure for improved resilience and strength, whilst sealing the outer hair structure for better manageability and shine.

 

BOOST with a choice of BC Fibre Clinix Boosters
Developed with BC Bonacure’s unique concentrated skincare-inspired technology, each BC Fibre Clinix Booster is mixed with the relevant BC Fibre Clinix Tribond Treatment to create customised care that targets inner and outer hair damage for specific hair needs.

 

The new generation of bonding technology in BC Fibre Clinix increases elasticity and resilience, for hair that is up to 10x stronger** – meaning that hairdressers and clients alike can continue to #BelieveinConfidence!

 

*Biophysical combing tests if medium bleached hair vs. virgin hair
**vs. untreated hair

BELIEVE IN CONFIDENCE WITH THE BC BONACURE WEBSITE

It’s time to discover the new BC Bonacure range and explore the dedicated BC Bonacure website.

 

Delve into the world of Hair Care and find the perfect treatments, customised for every hair type. With breakthrough Micellar Technology, this new range, containing skincare-inspired ingredients, will give you the confidence to look and feel beautiful.

 

Meet our four influential social stars, as they share their haircare secrets and dilemmas, and test out the latest BC products. Caroline Silta, Alexandra Pereira, Sendi Skopliak and Juli Mery give us their insights on what beauty means to them and why their hair gives them confidence.

 

So what are you waiting for, check out the BC Bonacure website today!

BC Bonacure Microsite
IGORA #RoyalTakeOver Disheveled Nudes

TREND ALERT: IGORA #ROYALTAKEOVER DISHEVELED NUDES

Throughout 2018, the IGORA #RoyalTakeOver sees three of the most inspiring digital hairdressing influencers team-up with three of the world's leading session colourists. In January, the IGORA #RoyalTakeOver bought us DUSTED ROUGE, where UK-based, Schwarzkopf Professional Colour Ambassador, Lesley Jennison and Brazilian Colour Specialist, Jean Philippe Santos joined forces to re-invent reds.

 

Now the IGORA #RoyalTakeOver co-creation story continues with DISHEVELED NUDES; a collection of new nude tones that push the powdery colour palette to the edge by adding contrast and character…

 

DISHEVELED NUDES has been co-created by Australian-based, International Schwarzkopf Professional Ambassador, Matt Clements and Spanish Colour Visionnaire and member of X-Presion Creativos, Jorge Cáncer. Their combined inspiration and creative process allowed them to develop a new take on nude tones: vanguard nuances with tarnished blues and greens full of character keep the shades strong and edgy, yet still soft at the same time… a perfect take on the modern nude.

 

Discover the inspirational looks created with the DISHEVELED NUDES shades today!

REBALANCE YOUR HAIR AND MIND WITH NEW OIL ULTIME

The daily pressures of life can have a negative effect on physical and mental well-being, leading to stress, headaches and fatigue. More and more, individuals are turning to the healing power of Essential Oils to balance the mind, body and spirit. To offer an oasis of harmony away from everyday stresses we have launched our new premium hair care brand powered by oils, Oil Ultime.

 

Inspired by modern aromatherapy, Oil Ultime has been developed with precious Essential Oils as well as 100% natural, purified oils to REbalance and REilluminate hair, scalp and mind.

 

The in-salon Harmony Ceremony is a sensorial journey based on aromatherapy that combines Essential Oils with an exfoliating scalp massage to beautify hair and balance the mind.

 

Each in-salon ceremony is combined with the Oil Ultime Oil-In-Scrub, which contains luxurious Lotus Flower Extract and precious Argan Shell particles to remove impurities and release clogged up pores.

 

For beauty that radiates from the inside out, hair is then cleansed and beautified with high-performing, yet lightweight oil formulas for either fine to medium hair (Oil Ultime Marula & Rose Oil range) or medium to coarse hair (Oil Ultime Argan & Barbary Fig Oil range).

 

Finally, as a finishing touch, a complementary Oil Ultime Finishing Oil is selected to complete the service, leaving hair illuminated with radiant shine and sublime softness.

 

Find your inner and outer beauty with Oil Ultime today.

Oil Ultime
GOODBYE YELLOW

IT'S TIME TO SAY GOODBYE YELLOW

With the trend for cool blonde looks showing no sign of slowing down, we understand how important it is, for both hairdressers and clients alike, to achieve and maintain a true, clear blonde – which is why we have created GOODBYE YELLOW!

 

GOODBYE YELLOW is our first highly-pigmented, neutralising wash. Free from SLS/SLES sulfates, GOODBYE YELLOW provides gentle cleansing and anti-yellow action with an instant tonal deposit that counteracts and neutralises underlying warm tones.

 

For hairdressers, GOODBYE YELLOW provides simple and quick in-salon toning services with pigmented care – ideal for neutralising, pre-toning or colour corrections. For clients, it delivers the perfect solution for at-home blonde maintenance – refreshing cool blonde looks in-between salon visits.

 

Discover the full benefits of GOODBYE YELLOW and explore the cooler than cool blonde looks today!

INTRODUCING OUR 1st HOLISTIC CARE AND STYLING BRAND DEDICATED TO TEXTURED HAIR

For decades, smooth, straight hair has been the look. But not anymore! Times have changed and the world is moving towards total authenticity. More than ever before, people are feeling empowered to be unique, to embrace their personality and natural beauty – it’s time to celebrate every hair texture and be Mad About Curls & Waves!

 

At Schwarzkopf Professional, we understand that each individual hair type has unique characteristics, from shape and density to thickness, length and condition. The right treatment, provided by a curls expert, will change the life of any girl with textured hair.

 

Mad About Curls & Waves is infused with cutting-edge Aquarine Complex – a combination of product-specific care ingredients that:

  • Strengthen the hair
  • Intensively moisturise
  • Provide heat protection**
  • Ensure up to 96% less breakage**
  • Ensure up to 94% less split ends**
  • Wraps every strand in a ‘care shield’ for touchable definition

What are you waiting for? Enjoy the benefits of effortless care and styling routines, both in-salon and at home by exploring the full Mad About Curls & Waves range today!

 

Keep up on social media via the #MadAbout #Curls #Waves hashtags.

 

**when used as a holistic care & style regime

Mad About Curls & Waves
IGORA #RoyalTakeOver Dusted Rouge

GET READY FOR THE IGORA #ROYALTAKEOVER

IGORA ROYAL has brought hairdressers true colour in high-definition for over 50 years, but now it’s time to live life in even more colour, as we introduce the IGORA #RoyalTakeOver!

 

For the first time ever, three of the world’s best colourists have been paired with three industry influencers to take over the Schwarzkopf Professional colour labs. Each team will create their own unique colour creations – paving the way for true innovation and creativity.

 

Schwarzkopf Professional Colour Ambassador, Lesley Jennison and Brazilian Colour Specialist, Jean Philippe Santos make up the first IGORA #RoyalTakeOver team – Dusted Rouge.

 

The Dusted Rouge collection offers an authentic, yet sophisticated take on reds, with six unpolished shades, from barely-there red hues, to deep shaded vintage tones. Discover the two new in-salon colour services which have been developed to create the key looks: Deep Rouge Extravaganza and Pastel Rouge Allure.

 

Explore the Dusted Rouge shade collection and check out the IGORA #RoyalTakeOver website for advice, inspiration and interviews!

SCHWARZKOPF PROFESSIONAL CELEBRATE 120 YEARS OF REINVENTING HAIR!

Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!

 

With innovation deeply rooted in its DNA, Schwarzkopf Professional have continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!

 

Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…

 

…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way

 

2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!

Schwarzkopf Professional 120

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.