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Salon Services: tbh – true beautiful honest Crafted Colour

Colouring the hair with tbh – true beautiful honest is about enhancement and beautification, rather than reduction or concealment. Compared to the uniform colour results of standard permanent colouration, tbh – true beautiful honest shades respect and illuminate the hair's natural highs and lows providing natural-looking results with up to 100% multi-dimensional coverage.


With any in-salon tbh – true beautiful honest colour service clients can expect an authentic consultation experience to ensure completely bespoke results:

 

Lowlight, Refreshing and Gloss Services

Enhance, refresh or gloss dull mid-lengths and ends with lustrous, multi-tonal hues.

 

Lowlight, Refreshing and Gloss Services
  1. Apply tbh – true beautiful honest 5-06N + 3% / 10 Vol. IGORA ROYAL Oil Developer 1:1 on the re-growth area to achieve depth
  2. Apply tbh – true beautiful honest 7-06N + 6% / 20 Vol. IGORA ROYAL Oil Developer 1:1 on crescent-shaped sections of the mid-lengths and ends to create lowlight dimension. Rinse after 30mins and treat hair with BC pH 4.5 Color Freeze. Towel-dry
  3. Refine all hair with a refreshing, Gloss Service using tbh – true beautiful honest 7-06N + 6-64W (2:1) + 1.9% / 6 Vol. IGORA VIBRANCE Activator Lotion + tbh – true beautiful honest Tone Softener 1:1:1. Develop for 10mins then rinse

Watch the Lowlight, Refreshing and Gloss Service in action:

 

 

Highlight and Pastel Toning Services

Achieve beautifully authentic colours with powdery nuances.
– for level 9 or lighter

 

Highlight and Pastel Toning Services
  1. Apply freehand highlights with BLONDME Bond Enforcing Paint-On Lightener + 6% / 20 Vol. BLONDME Premium Developer 1:2 to create more dimension. Rinse after 45mins and treat hair with BC pH 4.5 Color Freeze. Towel-dry
  2. Apply tbh – true beautiful honest 8-51C + 9-49C (2:1) + 1.9% / 6 Vol. IGORA VIBRANCE Activator Lotion to the re-growth area for a Pastel Toning Service, 1:2
  3. On mid-lengths and ends, alternate between formula 1) tbh – true beautiful honest 9-49C + 9-47W (2:1) + 1.9% / 6 Vol. IGORA VIBRANCE Activator Lotion 1:2, and formula 2) tbh – true beautiful honest 8-51C + 9-49C (2:1) + 1.9% / 6 Vol. IGORA VIBRANCE Activator Lotion 1:2 on crescent-shaped sections of the hair for a Pastel Toning Service. Development for up to 15mins then rinse

Watch the Highlight and Pastel Toning Service in action:

 

 

Root Touch-Up, Highlight and Gloss Services

Classic re-growth, full head, highlight and tone-on-tone colouration services are elevated with an iridescent, shimmering finish.

 

Root Touch-Up, Highlight and Gloss Services
  1. Apply tbh – true beautiful honest 7-47W + 6% / 20 Vol. IGORA ROYAL Oil Developer 1:1 evenly on re-growth area to create more depth
  2. For mid-lengths and ends, alternate between formula 1) tbh – true beautiful honest 9-47W + 9% / 30 Vol. IGORA ROYAL Oil Developer (1:1), and formula 2) BLONDME Bond Enforcing Paint-on Lightener + 6% / 20 Vol. BLONDME Premium Developer (1:2) on crescent-shaped sections of the hair. Rinse after 30mins and treat hair with BC pH 4.5 Color Freeze. Towel-dry
  3. Refine with a refreshing, Gloss Service using tbh – true beautiful honest 9-47W + 7-47W (2:1) + 1.9% / 6 Vol. IGORA VIBRANCE Activator Lotion + tbh – true beautiful honest Tone Softener 1:1:1. Develop for 10mins then rinse

Watch the Root Touch-Up, Highlight and Gloss Service in action:

 

 

ASK eAcademy

Explore the new tbh – true beautiful honest colours and technical processes with audio-visual training from the ASK eAcademy:

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