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Trend Lab: IGORA VIBRANCE Hair How-To with Geoffrey Martinez

This year see's the next step in innovation as Schwarzkopf Professional’s demi-permanent hair colour, IGORA VIBRANCE gets an upgrade! Thanks to the advanced, moisturising demi-permanent hair colour – with a liquid formula that can turn into a gel or a cream – the looks clients see on social media are now even easier for hairdressers to achieve!

 

Trend Lab: IGORA VIBRANCE Hair How-To with Geoffrey Martinez

"Today, if you blink you’ve already missed the latest trends. In a digital world that’s more connected than ever before, new has been and gone and next is happening right now. It’s why the power to innovate and invent has never been more essential... and it’s why we launched our ground-breaking Trend Lab!"

 

– Simon Ellis | International Creative Director

 

Trend Lab: IGORA VIBRANCE Hair How-To with Geoffrey Martinez

Schwarzkopf Professional's Trend Lab has spotted this season's hottest new trend, #YOUNGCREATIVES – where today's millennials stand out with individual creativity! This global viral trend mirrors the it-look of today.

 

Trend Lab: IGORA VIBRANCE Hair How-To with Geoffrey Martinez

This is why Schwarzkopf Professional Ambassador and Hairdresser Influencer, Geoffrey Martinez, was invited along to the Trend Lab studio to take this trend from vision to reality with the versatile IGORA VIBRANCE range!

 

Watch as a beautiful midi-bob hair cut is complemented by an alluring colour palette of cacao brown and rich truffle nuances:

 

For even #MOREVIBRANCE inspiration follow @schwarzkopfpro on social media and don't forget to check out Geoffrey Martinez via @anothertale25!