2018 Brings Inspiring New Seminars

Education is the key to success; it’s a continuous journey at the heart of the hairdressing industry. 


“Today, if you blink you’ve already missed the latest trends. In a digital world that’s more connected than ever before, ‘new’ has been and gone and ‘next’ is happening right now. It’s why the power to innovate and reinvent has never been more essential. It’s why we launched our ground-breaking TrendLab. It’s why we’re offering digital courses for the first time. It’s why we don’t just ask you “so what’s next”, but inspire you to define your own future because your success is our success…!”


– Simon Ellis | International Creative Director


This is why, ASK Education has undergone a bold REinvention of its own! A stripped back, streamlined structure means that Schwarzkopf Professional’s education journey is easier than ever to follow, while the focus on the core essentials has been enhanced with the introduction of exciting new progressive learning courses in these key areas:



We share a passion for colour across all touchpoints; through products, looks, services and techniques. Inspiring colourists from around the globe to turn their colour vision into everyday reality!



Learn true craftsmanship and how to translate it into simple, efficient and smart solutions for all hair needs. Leverage professional know-how through a sensorial approach and deliver outstanding results for beautiful hair.



With a sharp eye on what’s around the corner, we embrace tomorrow’s up and coming style trends before they go mainstream. Fueling creative spirit with iconic products, inspiring consistencies and breakthrough formulas.


Covering all areas, seminar content includes: 

  • A variety of interactive sessions that explore how to use different colour products  
  • Up to the minute bonding innovations
  • Training that pushes creative boundaries to the limit
  • Innovative #colourcraft courses designed to show hairdressers how to reinterpret viral trends 
  • Exciting co-created colour concepts with industry influencers and Schwarzkopf Professional ambassadors 
  • Inspiring Essential Skills seminars that give hairdressers the skills to recreate any look, from basic to creative 
  • Progressive specialist blonde training from foundation level to a master of blonde!
  • Hands-on training showcasing tomorrow’s trends today
  • Live demos and fashion-led Essential Looks events, showcasing how catwalk trends can be translated into wearable looks 
  • Salon business expertise with tips & tricks to embrace the digital revolution
  • Learn how to become a specialist in bespoke hair therapy consultation and sensorial massage techniques
  • Develop the skills to examine and discuss the condition of your clients’ hair and scalp
  • Discover products and care regimes to help maintain great looking, healthy hair
  • Perfect your professional expertise by learning how to examine different hair textures to enhance the natural beauty of curls and waves
  • Immerse yourself in a world of creativity and witness endless styling possibilities
  • Explore hair design concepts, including the latest cutting techniques, styling secrets and essential dressing from up-dos to bridal 
  • Explore the world of barbering trends and the full potential of the gents’ hairdressing market
  • Download your local seminar brochure to discover much, much more!

ASK Education is also REinventing hairstyles through RElevant digital content thanks to the cutting-edge TrendLab – the concept is simple; produce inspirational and impactful industry content, inspired by the world of fashion, celebrity and social media and broadcast it in real time!


For registered users, webinars, product demonstrations and how-to tutorials are available on the Schwarzkopf Professional eAcademy and @schwarzkopfpro social media channels to enhance every hairdresser’s technical and creative skills, driving salon business.  


So, what are you waiting for? Register now on www.ask-elearning.com.